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Marketing Executive
KGL Accucoms. Lead product and service marketing initiatives, including market research, product development support, customer feedback analysis, and acting as an internal product champion .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading marketing initiatives, including campaign execution, market research, and customer insights, while effectively collaborating with diverse stakeholders. Proficient in utilizing AI-powered marketing tools and analytics to optimize performance and drive lead generation.
Highest-signal resume keywords
Marketing Campaign ExecutionMarket ResearchLead Generation StrategiesContent CreationCRM Systems Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
MarketingCommunicationsCampaign OptimisationCustomer InsightsWorkflow AutomationDigital Marketing Best PracticesSocial Media StrategyData AnalysisDesign SoftwareWebsite Management
Soft Skills
Excellent Communication SkillsHighly OrganisedSelf-MotivatedAttention to DetailCreative Abilities
Tools & Technologies
AI-Powered Marketing ToolsEmail Marketing PlatformsContent Management Systems (CMS)Marketing Automation ToolsAdobe Creative SuiteCanva
Industry Keywords
Library SectorPublishingScholarly CommunicationsInformation ServicesInternational Environment
About the role
Key responsibilities & impact- Lead product and service marketing initiatives, including market research, product development support, customer feedback analysis, and acting as an internal product champion
- Plan and execute marketing campaigns supporting local sales teams and promoting publisher products to libraries and other key audiences
- Oversee creation and delivery of marketing collateral, email campaigns, webinars, white papers, training materials, events, PR activities, website content, and social media strategy
- Collaborate with the Sales Director EMEA, Associate Director of Marketing, and wider global marketing team to develop and implement the European marketing strategy
- Build and maintain relationships with internal stakeholders, publishing partners, and external suppliers
- Coordinate, organise, and attend library-focused exhibitions, conferences, and industry events
- Drive lead generation activities and customer outreach programmes
- Monitor campaign performance and provide insights and recommendations to optimise marketing effectiveness and ROI
- Undertake additional responsibilities and account-related projects supporting wider business objectives
Requirements
What you’ll need- Based in the UK
- Ability to work effectively in an international environment
- Excellent written and verbal communication skills in English
- Proficiency in additional languages is an advantage
- Demonstrated experience in marketing, communications, or a related field
- Global perspective and understanding of diverse markets
- Strong creative abilities with a keen eye for design, branding, and audience engagement
- Experience using AI-powered marketing tools and technologies
- Experience with content creation, campaign optimisation, market research, customer insights, and workflow automation
- Previous experience within the library, publishing, scholarly communications, or information services sectors is advantageous but not essential
- University degree or equivalent professional experience preferred
- Strong understanding of social media platforms, digital marketing best practices, lead generation strategies, and marketing analytics
- Proficiency in CRM systems, email marketing platforms, content management systems (CMS), and marketing automation tools
- Experience with design software such as Adobe Creative Suite or Canva is an advantage
- Experience with website management and digital content publishing is an advantage
- Highly organised and self-motivated
- Ability to manage multiple projects in a fast-paced environment while maintaining attention to detail
- Data-driven mindset with ability to interpret campaign performance metrics and translate insights into actionable recommendations
Benefits
Comp & perks- Competitive salary
- Primarily home-based working arrangement
- Occasional travel across Europe
- Collaborative, informal, and international work environment
- Professional growth and career development opportunities
- Opportunity to contribute to global marketing strategy
- Opportunity to learn from experienced marketing professionals
- Opportunity to influence strategic direction
- Increasing responsibility and rewarding career progression
- Diversity, Equality and Inclusion commitment