KGL Accucoms

Chief Marketing Officer

• Lead product and service marketing initiatives, including market research, product development support, customer feedback analysis, and acting as an internal product champion
• Plan and execute marketing campaigns supporting local sales teams and promoting publisher products to libraries and other key audiences
• Oversee creation and delivery of marketing collateral, email campaigns, webinars, white papers, training materials, events, PR activities, website content, and social media strategy
• Collaborate with the Sales Director EMEA, Associate Director of Marketing, and wider global marketing team to develop and implement the European marketing strategy
• Build and maintain relationships with internal stakeholders, publishing partners, and external suppliers
• Coordinate, organise, and attend library-focused exhibitions, conferences, and industry events
• Drive lead generation activities and customer outreach programmes
• Monitor campaign performance and provide insights and recommendations to optimise marketing effectiveness and ROI
• Undertake additional responsibilities and account-related projects supporting wider business objectives

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Marketing Executive