Director, Growth – Product Marketing

Kickstarter

. Own product positioning and messaging for creators and backers .

Posted 11/2/2026full-timeRemote • United States, United KingdomLead💰 $225,000 - $239,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing leadership, developing go-to-market strategies, and building scalable programs. Proficient in sales enablement, data-driven performance measurement, and cross-functional collaboration.

Highest-signal resume keywords

Product Marketing LeadershipGo-To-Market Strategy DevelopmentSales Enablement ExperienceData-Driven Performance MeasurementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningPerformance Metrics TrackingMarketing Process StandardizationDemand Generation ProgramsAudience-Facing Narrative Development

Soft Skills

Exceptional Cross-Functional Operating SkillsInfluencing Skills

Tools & Technologies

CRM StrategyMarketing AutomationModern Marketing Technology Stack

Industry Keywords

Sales Enablement MaterialsLaunch Package DeliveryWebinarsReferral ProgramsCompetitive Positioning

About the role

Key responsibilities & impact

Own product positioning and messaging for creators and backers
Develop and execute go-to-market strategies for product and feature launches
Design, standardize, and manage tiered launch and promotion packages
Build and manage sales enablement materials, talk tracks, competitive positioning, and training for the Outreach team
Lead demand generation programs, including webinars, open calls, and referral programs
Standardize marketing processes, tools, and briefs
Define and track performance metrics for product adoption, enablement effectiveness, and launch package delivery
Partner with Product, Outreach, and Lifecycle Marketing teams
Build product marketing and go-to-market systems from the ground up for Kickstarter’s global marketplace

Requirements

What you’ll need

Proven product marketing leadership experience
Experience building scalable programs from scratch
Ability to translate product capabilities into audience-facing narratives and positioning
Sales enablement experience, including content, tools, and training that measurably improve performance
Data-driven approach with ability to measure success through KPIs and drive continuous improvement
Exceptional cross-functional operating skills and ability to influence Product, Sales, and Marketing teams
Experience with CRM strategy, marketing automation, and the modern marketing technology stack

Benefits

Comp & perks

Fully virtual/remote work arrangement
Support for employees based in California, Colorado, Connecticut, Georgia, Illinois, Massachusetts, Maryland, North Carolina, New Jersey, New York, Oregon, South Carolina, Virginia, Vermont, Washington, and the United Kingdom
Inclusive work environment
Equal opportunity employment
Fair and consistent interview process