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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing Facebook Ads campaigns, including A/B testing and conversion rate optimization. Proficient in analyzing performance metrics and managing budgets to achieve ROAS and CPL targets while collaborating effectively with clients and team members.
Highest-signal resume keywords
Facebook Ads Manager ExperienceConversion Rate OptimizationCampaign Budget ManagementPerformance Analysis ReportingCopywriting and Funnel Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
A/B TestingConversion Rate OptimizationCampaign ManagementPerformance AnalysisFacebook AdvertisingEmail Marketing SystemsAd Spend ManagementPhotoshop ProficiencyLanding Page ManagementTracking Pixel Installation
Soft Skills
Excellent CommunicationOrganizational SkillsProblem Solving AttitudeTask OrientationTeam Collaboration
Tools & Technologies
Facebook Ads ManagerMailChimpAnalytics ToolsTracking PixelsLanding Page Builders
Industry Keywords
Digital MarketingOnline MarketingROASCPLCampaign Scaling
About the role
Key responsibilities & impact- Set up, manage and optimise campaigns within Facebook Ads Manager
- Scrutinise analytics to identify opportunities and use conversion rate optimisation tactics such as A/B and split testing
- Create thumb-stopping Facebook creative
- Manage landing pages and websites to install conversion codes and tracking pixels
- Prepare performance analysis reports and recommend corrective modifications for ongoing optimisation
- Manage and maintain ROAS/CPL targets
- Manage campaign budgets and scale campaigns
- Troubleshoot banned ad accounts and campaigns that are not converting within KPIs
- Collaborate with clients and a team of passionate marketers
- Take ownership of a crucial part of the company’s internal ads
Requirements
What you’ll need- Experience with Facebook Ads Manager
- Understanding of email marketing systems (MailChimp or similar)
- Passion for online marketing and digital strategies
- Excellent verbal & written communication
- Efficient, organised and task oriented
- Ability to manage multiple tasks & projects at once
- Positive, problem solving attitude
- Keen willingness to learn and grow within the team
- Experience with Photoshop is a plus
- Must have personally managed at least $1k per day in ad spend
- Must live and breathe Facebook ads, copywriting, and funnels
- Proven track record of running and scaling winning campaigns
- Ability to communicate marketing value to clients alongside a team
- Ability to manage and maintain ROAS/CPL targets
- Cover letter required; applicants without one will not be considered
Benefits
Comp & perks- Generous salary
- Extensive training and full support
- Amazing growth prospects and upward mobility
- INSANE events
- Company trips away, such as glamping, Bali & Thailand
- Two days work from home
- Jaw-dropping headquarters in South Yarra, close to cafes and public transport
- Full library of resources, books, courses, seminars and one-on-one mentoring