KingKong

General

• Set up, manage and optimise campaigns within Facebook Ads Manager
• Scrutinise analytics to identify opportunities and use conversion rate optimisation tactics such as A/B and split testing
• Create thumb-stopping Facebook creative
• Manage landing pages and websites to install conversion codes and tracking pixels
• Prepare performance analysis reports and recommend corrective modifications for ongoing optimisation
• Manage and maintain ROAS/CPL targets
• Manage campaign budgets and scale campaigns
• Troubleshoot banned ad accounts and campaigns that are not converting within KPIs
• Collaborate with clients and a team of passionate marketers
• Take ownership of a crucial part of the company’s internal ads

Senior Performance Media Specialist