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Marketing Manager
KioSoft Technologies. Develop and execute comprehensive marketing strategies aligned with KioCafé's business objectives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing comprehensive marketing strategies, with a strong focus on digital marketing, lead generation, and brand management. Proficient in analyzing marketing performance metrics and optimizing campaigns to achieve business objectives.
Highest-signal resume keywords
Digital MarketingLead GenerationSEOProject ManagementMarketing Automation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentCampaign ExecutionContent MarketingWebsite ManagementData AnalysisCompetitive ResearchBrand MessagingPerformance TrackingBudget ManagementCustomer Segmentation
Soft Skills
CommunicationOrganizational SkillsAnalytical SkillsIndependenceCollaboration
Tools & Technologies
HubSpotSalesforceGoogle AnalyticsGoogle AdsCRM Platforms
Industry Keywords
B2B MarketingSaaSTechnology ProductsProduct LaunchHigh-Growth Organization
About the role
Key responsibilities & impact- Develop and execute comprehensive marketing strategies aligned with KioCafé's business objectives
- Build and strengthen brand awareness across target industries and markets
- Develop brand messaging, positioning, and value propositions
- Identify market opportunities, customer segments, and competitive trends
- Establish marketing plans, budgets, timelines, and performance objectives
- Ensure consistent brand identity across digital, print, sales, and customer-facing materials
- Plan, execute, and optimize digital marketing campaigns
- Manage website content, SEO, digital advertising, email marketing, marketing automation, and social media initiatives
- Develop lead generation campaigns supporting the sales pipeline and customer acquisition
- Monitor campaign performance and optimize activities based on data and results
- Create website copy, brochures, presentations, case studies, newsletters, product materials, and promotional assets
- Coordinate product photography, videos, demonstrations, and promotional content
- Manage external agencies, designers, freelancers, and marketing vendors
- Support public relations, company announcements, and corporate communications
- Partner with Product Management and Sales on go-to-market strategies, product positioning, launch campaigns, and sales enablement materials
- Support product demonstrations, trade shows, conferences, and industry events
- Conduct competitive research and market analysis
- Develop customer success stories and case studies
- Align marketing campaigns with Sales revenue and lead-generation goals
- Collaborate with Product and Engineering teams on product capabilities and technical differentiators
- Coordinate marketing initiatives across Canada, the United States, and China
- Provide regular updates on marketing performance, campaign results, and growth opportunities
- Establish and track marketing KPIs, including lead generation, conversion rates, campaign ROI, website traffic, and engagement
- Manage marketing budgets and allocate resources
- Analyze performance and recommend improvements
- Maintain campaign and lead data in CRM and marketing platforms
- Improve marketing processes, reporting, and automation
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, Business Administration, or a related field
- 5+ years of progressive marketing experience, preferably in B2B technology, SaaS, hardware, or related industries
- Demonstrated experience developing and executing marketing strategies and campaigns
- Strong knowledge of digital marketing, SEO, paid advertising, email marketing, and lead generation
- Experience managing websites, social media, and content marketing initiatives
- Strong project management, communication, and organizational skills
- Experience working with CRM and marketing automation platforms
- Ability to work independently, manage competing priorities, and deliver measurable results
- Strong analytical skills and experience using marketing data to guide decisions
- Experience marketing technology products, robotics, automation, or self-service solutions
- Experience supporting product launches and go-to-market strategies
- Familiarity with HubSpot, Salesforce, Google Analytics, Google Ads, or similar tools
- Experience coordinating trade shows, conferences, and industry events
- Experience working in a startup or high-growth organization
- Experience managing external agencies, vendors, or creative partners
Benefits
Comp & perks- Opportunity to build and shape the company’s brand
- Opportunity to introduce innovative products to new markets
- Opportunity to make a direct impact on company growth and success
- Opportunity to help establish marketing processes and build brand recognition
- Opportunity to play a key role in scaling the business