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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in email marketing and lifecycle marketing, with hands-on experience in Iterable or similar marketing automation platforms. Strong analytical skills and attention to detail are essential for optimizing workflows, audience segmentation, and campaign performance.
Highest-signal resume keywords
Iterable Marketing AutomationEmail MarketingAudience SegmentationCampaign ExecutionProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lifecycle MarketingMarketing OperationsA/B TestingData AnalysisQA Processes
Soft Skills
Attention to DetailOrganizational SkillsProblem-Solving SkillsCommunication SkillsCollaboration Skills
Tools & Technologies
AsanaBrazeKlaviyoSalesforce Marketing CloudSpreadsheets
Industry Keywords
Campaign Performance MetricsCustomer EngagementRetention ProgramsMarketing Automation WorkflowsCustomer Data Quality
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Support intake, planning, building, QA, scheduling, and deployment of campaigns across multiple stakeholders
- Build, maintain, and optimize complex workflows and lifecycle journeys using Iterable
- Execute A/B tests and support experimentation initiatives
- Conduct QA across content, links, personalization, segmentation, rendering, and user experience
- Develop and maintain reusable templates, workflows, and operational processes
- Maintain project timelines, dependencies, and deliverables in Asana
- Build and maintain audience segments, dynamic lists, suppression logic, and targeting rules within Iterable
- Support personalization, frequency capping, and segmentation initiatives
- Audit, document, and improve customer data for lifecycle marketing
- Partner with Product, Engineering, and Analytics teams to improve customer data quality and lifecycle capabilities
- Identify opportunities to improve automation, segmentation, and triggered messaging programs
- Monitor and report on campaign and lifecycle performance metrics
- Document campaign learnings, experiment results, audience logic, and operational best practices
- Share insights and maintain documentation to improve team knowledge, efficiency, and cross-functional collaboration
- Support testing, research, and analytical initiatives that improve customer engagement and retention
- Identify opportunities to improve automation, targeting, and operational processes
Requirements
What you’ll need- Authorization to work in the United States on a permanent, full-time basis
- 1–3 years of experience in email marketing, technical production, lifecycle marketing, CRM administration, marketing operations, or a related field
- Hands-on experience with Iterable or a similar marketing automation platform (e.g., Braze, Klaviyo, Salesforce Marketing Cloud)
- Experience supporting campaign execution, marketing automation workflows, audience segmentation, or QA processes
- Strong attention to detail and organizational skills
- Experience managing multiple concurrent projects with competing deadlines
- Comfort working with data, spreadsheets, and marketing performance metrics
- Strong problem-solving skills and ability to learn new systems and technologies quickly and troubleshoot issues independently
- Excellent written and verbal communication skills and ability to collaborate across teams
- Interest in lifecycle marketing, email marketing, marketing operations, retention programs, or CRM
- Passion for Kiva's mission and expanding financial access around the world
- Must reside in one of: Arizona, California, Colorado, Delaware, Florida, Georgia, Illinois, Kansas, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, New York, Ohio, Oregon, South Carolina, Texas, Utah, Virginia, or Washington
- No visa sponsorship available
Benefits
Comp & perks- Work-from-home position
- Health insurance
- Dental insurance
- Vision insurance
- Parental leave
- Professional development
- 401k matching
- Unlimited PTO
- Flexible lifestyle spending account (JOON) with an annual stipend for Wellness, Professional Development, or Working from Home
- Opportunities to connect with and learn from colleagues and partners around the world
- Many benefits are subsidized or fully paid for by Kiva
