Senior CRM Manager – Lifecycle & Retention, E-Commerce, Growth

Kleines Kraftwerk DE GmbH

. Develop the CRM and lifecycle strategy from the ground up .

Posted 9/15/2026full-timeAchim • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and optimizing CRM strategies, including automated customer journeys and retention programs, while ensuring data quality and compliance with GDPR. Proficient in leveraging CRM KPIs to drive actionable insights and improve customer engagement in e-commerce environments.

Highest-signal resume keywords

CRM Strategy DevelopmentKlaviyo ProficiencyCustomer SegmentationData Quality ManagementE-Commerce Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM ManagementLifecycle MarketingAutomated Customer JourneysA/B TestingData AnalysisCampaign ManagementRetention MarketingSegmentation TechniquesKPI MeasurementDatabase Management

Soft Skills

Clear CommunicationCross-Functional CollaborationIndependent ManagementPrioritization SkillsProblem-Solving

Tools & Technologies

Klaviyo

Industry Keywords

E-CommerceD2CGDPR ComplianceCustomer RetentionCustomer Journey Optimization

About the role

Key responsibilities & impact

Develop the CRM and lifecycle strategy from the ground up
Build processes, tools, and structures to drive customer retention and repeat purchases
Design and optimize automated customer journeys in Klaviyo, from welcome and post-purchase flows to cross-sell, upsell, and win-back campaigns
Segment leads and customers based on purchasing behavior, interests, and lifecycle stage
Manage CRM campaigns, including topics, timing, and deployment
Collaborate closely with Marketing and E-Commerce
Establish structured A/B testing and continuously optimize CRM initiatives
Use CRM KPIs and reporting to measure success and derive concrete actions
Ensure data quality, list management, and GDPR-compliant CRM processes
Prioritize CRM opportunities based on business impact
Develop additional retention programs, such as loyalty and referral initiatives, over time

Requirements

What you’ll need

Several years of experience in CRM, lifecycle, or retention marketing
Approximately 4+ years of experience, ideally in an e-commerce or D2C environment
Experience building or significantly developing a CRM function
Proficiency in Klaviyo, including flows, segmentation, templates, and testing
Experience managing large contact databases
Strong understanding of relevant CRM KPIs and the ability to derive concrete actions from data
Ability to prioritize and independently manage campaigns, flows, tests, and new ideas
Willingness to build CRM structures, processes, and initiatives from the ground up
Confident working with cross-functional teams
Excellent and clear communication skills in German

Benefits

Comp & perks

Flexible working hours
2 days of home office per week
28 days of annual leave
5 workation days per year
Paid day off on your birthday
Wellpass subsidy
Subsidy for occupational pension plans
Exclusive discounts on products
Modern, light-filled offices
Rooftop terrace
Flat hierarchies and short decision-making paths
Strong team spirit and a friendly team culture
Room to shape the role and make a direct impact