Kleines Kraftwerk DE GmbH

Ecommerce

• Continuously develop the Shopify online stores as part of day-to-day operations
• Maintain and optimize the Shopify stores in collaboration with three colleagues
• Update product data and improve user navigation
• Create compelling product pages and increase conversion rates
• Implement features, integrations, and plug-ins
• Introduce flows and automations
• Optimize payment and shipping processes
• Analyze relevant KPIs and derive appropriate measures
• Monitor the market and competition
• Coordinate ongoing store development and prioritize day-to-day operations
• Monitor technical and legal requirements
• Coordinate interfaces with logistics, ERP, payment providers, and customer support
• Ensure reliable store operations and a seamless customer journey

Senior E-Commerce Manager – Shopify

• Develop the CRM and lifecycle strategy from the ground up
• Build processes, tools, and structures to drive customer retention and repeat purchases
• Design and optimize automated customer journeys in Klaviyo, from welcome and post-purchase flows to cross-sell, upsell, and win-back campaigns
• Segment leads and customers based on purchasing behavior, interests, and lifecycle stage
• Manage CRM campaigns, including topics, timing, and deployment
• Collaborate closely with Marketing and E-Commerce
• Establish structured A/B testing and continuously optimize CRM initiatives
• Use CRM KPIs and reporting to measure success and derive concrete actions
• Ensure data quality, list management, and GDPR-compliant CRM processes
• Prioritize CRM opportunities based on business impact
• Develop additional retention programs, such as loyalty and referral initiatives, over time

Senior E-Commerce Manager – Shopify

Senior CRM Manager – Lifecycle & Retention, E-Commerce, Growth