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Advertising Manager – Retail Media
Klickkonzept by Labelium. Plan, manage, and optimize Amazon Advertising campaigns for Sponsored Products, Sponsored Brands, Sponsored Display, and, in the future, DSP .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing Amazon Advertising campaigns, with a strong analytical mindset to monitor KPIs and derive actionable insights. Proficient in integrating Amazon Advertising with other marketing channels and communicating data effectively in both German and English.
Highest-signal resume keywords
Amazon Advertising ManagementSponsored Products ExperienceKPI Analysis (ACOS, TACOS, ROAS)Amazon Marketing Cloud ProficiencyBilingual Communication (German and English)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Amazon AdvertisingKPI MonitoringData AnalysisCampaign OptimizationKeyword StructuringGenerative AI UtilizationPaid Social IntegrationSEA KnowledgeWeb AnalyticsListing Quality Analysis
Soft Skills
Strong Communication SkillsAnalytical MindsetEnthusiasm for PresentationsWillingness to LearnCommitment to Professional Development
Tools & Technologies
Amazon Ads ConsoleAmazon Marketing CloudThird-Party Software
Industry Keywords
Amazon EcosystemSeller CentralVendor CentralOrganic RankingConversion Rate
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Plan, manage, and optimize Amazon Advertising campaigns for Sponsored Products, Sponsored Brands, Sponsored Display, and, in the future, DSP
- Quickly take responsibility for your own accounts with the support of an experienced team
- Analyze listing quality, A+ Content, Buy Box status, reviews, and pricing, and derive actionable recommendations
- Monitor and analyze KPIs such as ACOS, TACOS, ROAS, conversion rate, and share of voice
- Use the Amazon Ads Console, Amazon Marketing Cloud, and third-party software
- Develop from a cross-channel marketer into a strategic advisor
- Integrate Amazon Advertising with Paid Social, SEA, and Content
- Use generative AI to optimize workflows and iterate on keyword and campaign structures
- Identify new AI use cases in the AI Lab
Requirements
What you’ll need- Approximately 1–3 years of practical experience managing Amazon Advertising campaigns
- Experience with Sponsored Products and Sponsored Brands
- Experience with Sponsored Display, DSP, or Amazon Marketing Cloud is a plus
- Knowledge of the Amazon ecosystem, including Advertising, Seller Central, Vendor Central, listings, and organic ranking
- Knowledge of ACOS, TACOS, ROAS, and conversion rate
- Analytical mindset and strong affinity for data
- Basic understanding of adjacent marketing disciplines such as Paid Social, SEA, Content, and Web Analytics
- Strong communication skills and enthusiasm for presentations
- Ability to communicate data clearly in German and English
- Willingness to test based on hypotheses and learn from results
- Commitment to continuous professional development
Benefits
Comp & perks- Flexible working hours and home office options
- In-house training and external coaches
- Flat hierarchies and short decision-making processes
- Team events
- Office dogs welcome and encouraged
- Work in agile focus squads of 6–7 people
- International projects and access to the expertise of more than 1,200 specialists worldwide
- Company pension scheme
- Non-cash benefits
- Meal allowances
- Employee discounts
- Good transport connections to the Frankfurt office