Klickkonzept by Labelium

Digital Marketing

• Advise clients and work with the squad to develop data-driven, cross-channel online marketing strategies
• Orchestrate SEA, Paid Social, SEO/GEO, Content, CRO, and Web Analytics into a consistent customer journey
• Monitor KPIs such as ROAS, CPA, and conversion rate
• Identify patterns in GA4 and advertising platforms and translate them into actionable recommendations
• Manage projects and coordinate specialists across individual channels
• Ensure that strategies are implemented effectively
• Identify new AI use cases in the AI Lab
• Use generative AI to optimize workflows, analyses, and concepts

Online Marketing Manager – Digital Marketing Consultant

Performance Marketing

• Develop, manage, and scale complex paid media campaigns for leading international brands
• Work with Google Ads, Meta, LinkedIn, and Amazon
• Take on responsibility early and lead projects autonomously
• Analyze first-party data and stakeholder structures
• Understand client margins and derive strategic recommendations for action
• Connect tools, platforms, and content to create a consistent customer journey
• Use generative AI to optimize workflows, iterate ad creatives, and automate data-driven decision-making processes
• Develop holistic, revenue-generating paid media ecosystems for clients

SEA Paid Media Manager – Strategic Account Manager

SEO Marketing

• Develop and manage on-page, off-page, and technical SEO initiatives for national and international brands
• Quickly assume responsibility for your own client accounts
• Analyze and optimize visibility in AI Overviews and generative search systems such as ChatGPT, Perplexity, and Gemini
• Make AI visibility measurable
• Derive concrete actions from content, structured data, Core Web Vitals, crawlability, and authority
• Work closely with content and development colleagues
• Monitor KPIs such as visibility, organic traffic, rankings, and conversions
• Analyze data from Google Search Console, GA4, and similar sources
• Translate data into clear, actionable recommendations for clients
• Collaborate across SEO, SEA, content, and CRM
• Use generative AI to optimize workflows, content ideas, and briefs
• Identify new AI use cases in the in-house AI Lab

SEO/GEO Manager, Organic Visibility

• Build, implement, and optimize campaigns and initiatives in your chosen area of specialization
• Conduct research and analysis
• Write psychologically compelling copy and create engaging creatives
• Define target audiences and keywords
• Prepare meaningful performance reports
• Support experienced Account Managers with market research and analysis
• Interpret raw data and translate it into strategic client recommendations
• Take ownership of specific areas within client projects following an intensive onboarding period
• Use artificial intelligence to work more efficiently
• Explore visibility in generative search systems
• Train as a T-shaped marketer with a vertical focus in Paid Search, Paid Social, Amazon Ads/Retail Media, or SEO/GEO

Online Marketing Trainee

Manager

• Plan, manage, and optimize Amazon Advertising campaigns for Sponsored Products, Sponsored Brands, Sponsored Display, and, in the future, DSP
• Quickly take responsibility for your own accounts with the support of an experienced team
• Analyze listing quality, A+ Content, Buy Box status, reviews, and pricing, and derive actionable recommendations
• Monitor and analyze KPIs such as ACOS, TACOS, ROAS, conversion rate, and share of voice
• Use the Amazon Ads Console, Amazon Marketing Cloud, and third-party software
• Develop from a cross-channel marketer into a strategic advisor
• Integrate Amazon Advertising with Paid Social, SEA, and Content
• Use generative AI to optimize workflows and iterate on keyword and campaign structures
• Identify new AI use cases in the AI Lab

Online Marketing Manager – Digital Marketing Consultant

SEA Paid Media Manager – Strategic Account Manager

SEO/GEO Manager, Organic Visibility

Online Marketing Trainee

Advertising Manager – Retail Media