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Online Marketing Manager – Digital Marketing Consultant
Klickkonzept by Labelium. Advise clients and work with the squad to develop data-driven, cross-channel online marketing strategies .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing data-driven online marketing strategies across multiple channels, with a strong focus on SEA, Paid Social, SEO, and Content. Proficient in analyzing KPIs and translating data insights into actionable recommendations while effectively communicating complex topics to clients.
Highest-signal resume keywords
SEAPaid SocialSEOData AnalysisClient Consulting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Online MarketingKPI MonitoringGA4Conversion Rate OptimizationHypothesis-Driven Testing
Soft Skills
Analytical ThinkingStrong CommunicationPresentation Skills
Tools & Technologies
Web AnalyticsGenerative AI
Industry Keywords
ROASCPACustomer Lifetime ValueCross-Channel MarketingContent Marketing
About the role
Key responsibilities & impact- Advise clients and work with the squad to develop data-driven, cross-channel online marketing strategies
- Orchestrate SEA, Paid Social, SEO/GEO, Content, CRO, and Web Analytics into a consistent customer journey
- Monitor KPIs such as ROAS, CPA, and conversion rate
- Identify patterns in GA4 and advertising platforms and translate them into actionable recommendations
- Manage projects and coordinate specialists across individual channels
- Ensure that strategies are implemented effectively
- Identify new AI use cases in the AI Lab
- Use generative AI to optimize workflows, analyses, and concepts
Requirements
What you’ll need- Approximately 1–3 years of practical experience in online marketing
- Experience in SEA, Paid Social, SEO, or Content as an initial area of specialization is an advantage
- Enjoyment of client consulting and the ability to present complex topics clearly and accessibly
- Knowledge of ROAS, CPA, conversion rate, and customer lifetime value
- Analytical thinking and an affinity for data
- Basic understanding of multiple marketing disciplines
- Strong communication and presentation skills
- Ability to translate data into compelling, easy-to-understand narratives
- Proficiency in German and English
- Hypothesis-driven testing and a commitment to learning from results
- Willingness to pursue continuous professional development
Benefits
Comp & perks- Flexible working hours and work-from-home options
- Internal training and external coaching
- Flat hierarchies and short decision-making processes
- Team events
- Open, respectful communication on an equal footing
- Office dogs explicitly welcome
- Work in agile focus squads of 6–7 people
- International projects
- Access to the knowledge of more than 1,200 specialists worldwide
- Company pension scheme
- Non-cash benefits
- Meal allowances
- Employee discounts
- Good transport connections to the Frankfurt office
- Inclusion, respect, and equal opportunities