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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B SaaS marketing leadership, with a focus on building and scaling demand generation strategies across multiple channels. Proven ability to lead high-performing teams, drive pipeline and revenue growth, and establish brand awareness in a high-growth environment.
Highest-signal resume keywords
B2B SaaS Marketing LeadershipEnterprise Demand GenerationPipeline AccountabilityTalent LeadershipBrand Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationMarketing StrategyCampaign ManagementRevenue GrowthGo-To-Market StrategyDigital MarketingField MarketingEvent MarketingPerformance MetricsCreative Judgment
Soft Skills
ResourcefulnessDecision-MakingAdaptabilityTeam LeadershipCommunication
Industry Keywords
High-Growth StageB2B MarketingBrand AwarenessMarketing ProductionExecutive Communication
About the role
Key responsibilities & impact- Own Knak’s marketing strategy and execution end to end
- Build and scale a marketing organization for Knak’s next stage of growth
- Lead pipeline creation and demand generation with accountability for pipeline and revenue
- Develop and experiment with enterprise demand generation across digital, field and events, partners, and other channels
- Shape company-level go-to-market strategy with Sales, Product, Customer, and product marketing leadership
- Build Knak’s brand and develop creative, resourceful ways to increase awareness
- Operate effectively through ambiguity and rapid change
- Work across strategic and tactical priorities, including company strategy, positioning, executive communication, campaigns, launches, product details, and funnel performance
- Build and lead a high-performing marketing team, recruit strong talent, and raise the performance bar
- Help establish Agentic Marketing Production as an important new category for enterprise marketers
Requirements
What you’ll need- Proven B2B SaaS marketing leader who has helped scale a company through a meaningful high-growth stage, ideally from roughly $20M toward $100M+ ARR
- Deep, hands-on experience building enterprise demand generation across digital, field/events, partners and other channels
- Clear accountability for pipeline and revenue
- Ability to move quickly, experiment, make decisions with imperfect information and operate without everything being predefined
- Ability to work from company strategy, positioning and executive communication through product details, campaigns, launches and funnel performance
- Strong talent leadership, including recruiting A players, raising the performance bar and making difficult people decisions when necessary
- Strong brand and creative judgment
- Resourcefulness to find unconventional ways to win without relying on massive budgets
Benefits
Comp & perks- Competitive salaries
- Equity in the company
- Great benefits
- Paid vacation
- Life leave days
- Team lunches and off-sites
- Commitment to career growth
- Rewarding work environment
- Inclusive, barrier-free working environment
- Accommodation for the interview process
- AI screening and video interviews transcribed with AI, with humans at the core of decision making
