Director, Brand & Growth

Knix

. Develop and execute the annual MNTD brand and marketing strategy .

Posted 9/30/2026full-timeToronto • CanadaLead💰 CA$135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing brand and marketing strategies, with a strong focus on integrated campaigns, eCommerce optimization, and P&L management. Proven ability to leverage consumer insights and data to drive growth and enhance customer experiences across various channels.

Highest-signal resume keywords

Brand Marketing StrategyDigital Marketing ExpertiseP&L ManagementIntegrated Campaign DevelopmentECommerce Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingBrand StorytellingConsumer InsightsCampaign ManagementECommerce StrategyCRM ManagementData-Driven Decision MakingRetail MarketingGrowth StrategyBudget Management

Soft Skills

Strong JudgmentPrioritization AbilityWritten CommunicationVerbal CommunicationPresentation Skills

Industry Keywords

Consumer BrandOmnichannel GrowthCollaborationExperiential MarketingFast-Moving Environment

About the role

Key responsibilities & impact

Develop and execute the annual MNTD brand and marketing strategy
Build integrated campaigns across paid, owned, earned and retail channels
Shape MNTD product, consumer, innovation and brand storytelling
Identify cultural moments, partnerships, collaborations, creators and brand opportunities
Build and maintain the marketing calendar
Partner with creative teams, agencies and external talent
Use consumer insights, performance data and cultural signals to guide decisions
Build an integrated growth plan across brand marketing, acquisition, retention, retail and partnerships
Improve eCommerce site experience, merchandising, landing pages and conversion
Oversee email, SMS, lifecycle marketing, segmentation and retention
Test new channels, audiences, partnerships and growth opportunities
Own the MNTD P&L and evaluate revenue, margin, marketing investment and profitability
Build commercial plans and lead weekly and monthly business reviews
Partner with finance, inventory, operations, retail and eCommerce teams on forecasting, demand planning, inventory and promotions
Lead growth strategy across paid media, CRM, organic, retail, partnerships, creators and emerging channels
Coordinate marketing, eCommerce, retail, creative, growth, merchandising, operations and finance teams
Lead agency partners, manage budgets and hold partners accountable
Manage internal team members, agencies, freelancers and external partners
Develop retail launches, in-store moments, activations and customer experiences
Build the team and external partner network as the business grows
Execute hands-on when necessary

Requirements

What you’ll need

8+ years of experience across brand, growth, digital marketing, retail, eCommerce or general management, ideally within a consumer brand
Track record of building brands and driving commercial growth
Deep understanding of digital marketing, including paid social, paid search, CRM, creators, content and customer acquisition
Meaningful retail experience and understanding of omnichannel growth
Experience developing integrated campaigns and brand stories that generate consumer excitement and business results
Experience owning or meaningfully managing a P&L, budget, revenue target or profitability goal
Experience managing agencies and external partners
Strong understanding of eCommerce and the digital customer journey
Comfortable using data to make decisions
Experience operating in a fast-moving environment with limited resources and changing priorities
Strong judgment and prioritization ability
Comfortable moving between strategy, management and hands-on execution
Strong written, verbal and presentation skills
Experience in apparel, intimates, fashion, lifestyle or another consumer category is nice to have
Experience scaling an early-stage or emerging brand is nice to have
Experience building teams or functions from the ground up is nice to have
Experience with collaborations, creators, PR or experiential marketing is nice to have
Experience working within a smaller brand supported by a larger parent organization is nice to have

Benefits

Comp & perks

100% employer-paid premiums for extended health and dental plans from the first day for permanent full-time employees
Mental health support through Employee Assistance Programs, including virtual coaching, therapy, and counseling
Paid Parental Leave topping up salary to 80% for eligible permanent, full-time employees
RRSP matching program for permanent full-time team members
50% discount on Knix products