Knix

Product Manager

• Develop and maintain the product roadmap for Knix e-commerce sites
• Design customer-centric capabilities supporting business strategies and operational dependencies
• Lead discussions with cross-functional teams and stakeholders to understand business goals and user needs
• Build business cases and support rollout of new capabilities
• Lead product discovery through user feedback loops, testing, and UX prototyping
• Act as subject matter expert on Knix websites and site tools
• Use customer behavior data and feedback to develop A/B testing approaches
• Oversee long-term roadmap direction, conversion optimization, tactical strategy, and feature execution
• Lead discovery and deployment of AI-powered tools and LLM applications to improve internal efficiency and conversion optimization
• Define, prioritize, and scope site initiatives with Product and Tech leads
• Set KPIs and targets for new features and track results through pre- and post-analysis and A/B testing
• Draft stories and acceptance criteria, prioritize the backlog, and participate in the agile development process
• Collaborate with business stakeholders across the organization to manage initiatives from ideation through deployment

Senior Product Manager – 6 Month Contract

Brand Manager

• Develop and execute the annual MNTD brand and marketing strategy
• Build integrated campaigns across paid, owned, earned and retail channels
• Shape MNTD product, consumer, innovation and brand storytelling
• Identify cultural moments, partnerships, collaborations, creators and brand opportunities
• Build and maintain the marketing calendar
• Partner with creative teams, agencies and external talent
• Use consumer insights, performance data and cultural signals to guide decisions
• Build an integrated growth plan across brand marketing, acquisition, retention, retail and partnerships
• Improve eCommerce site experience, merchandising, landing pages and conversion
• Oversee email, SMS, lifecycle marketing, segmentation and retention
• Test new channels, audiences, partnerships and growth opportunities
• Own the MNTD P&L and evaluate revenue, margin, marketing investment and profitability
• Build commercial plans and lead weekly and monthly business reviews
• Partner with finance, inventory, operations, retail and eCommerce teams on forecasting, demand planning, inventory and promotions
• Lead growth strategy across paid media, CRM, organic, retail, partnerships, creators and emerging channels
• Coordinate marketing, eCommerce, retail, creative, growth, merchandising, operations and finance teams
• Lead agency partners, manage budgets and hold partners accountable
• Manage internal team members, agencies, freelancers and external partners
• Develop retail launches, in-store moments, activations and customer experiences
• Build the team and external partner network as the business grows
• Execute hands-on when necessary

Director, Brand & Growth

• Define and evolve Kt.’s brand positioning, messaging and consumer value proposition
• Develop deep understanding of tween and parent audiences
• Translate consumer insights into differentiated brand stories driving relevance and conversion
• Identify problems Kt. can uniquely solve, including first-period anxiety, unpredictable cycles, swimming, sports, school and sleepovers
• Maintain consistent brand voice and positioning across channels and audiences
• Lead integrated campaign strategy for brand moments, product launches and seasonal initiatives
• Develop briefs based on consumer insight, business objective and desired behavior
• Own the marketing calendar and year-round market presence
• Partner with Creative on concepts and content
• Connect campaigns across paid media, owned channels, site, social, PR, influencers and partnerships
• Build launch strategies communicating why products matter in a tween’s life
• Define Kt.’s participation in tween, teen and parent culture
• Build creator strategy with Social and Influencer teams
• Identify emerging conversations, behaviors, cultural moments, partnerships, communities and voices
• Develop programs positioning Kt. as a trusted resource for first periods and growing up
• Bring tween and parent perspectives into decisions through research, social listening, reviews, customer feedback, search behavior and performance data
• Turn insights into opportunities for Marketing, Product, Merchandising and E-commerce
• Partner with Growth and E-commerce to translate brand strategy into measurable results
• Analyze campaign performance across awareness, traffic, acquisition, conversion and repeat purchase
• Use performance data to evolve messaging, product and consumer-problem strategies
• Balance long-term brand building with commercial realities of a fast-growing DTC business
• Report to the General Manager of Kt. and partner with Creative, Growth, E-commerce, CRM, PR, Social, Product and Merchandising

Senior Product Manager – 6 Month Contract

Director, Brand & Growth

Senior Brand Manager, KT by Knix