Senior Brand Manager, KT by Knix

Knix

. Define and evolve Kt.’s brand positioning, messaging and consumer value proposition .

Posted 9/17/2026full-timeToronto • CanadaSenior💰 CA$110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand marketing and integrated campaign strategy, with a strong focus on consumer insights and performance analysis. Capable of translating brand strategy into measurable results while maintaining a consistent brand voice across various channels.

Highest-signal resume keywords

Brand MarketingIntegrated Campaign StrategyConsumer InsightsPerformance AnalysisCross-Functional Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign DevelopmentCreative Brief WritingData AnalysisE-commerce StrategySocial Media MarketingInfluencer MarketingBrand PositioningConsumer Value PropositionMarket ResearchPerformance Metrics

Soft Skills

Creative JudgmentCuriosityProblem SolvingAdaptabilityCollaboration

Industry Keywords

DTCApparelBeautyWellnessGen AlphaYouth CultureConsumer-Led CategoryBrand VoiceCultural MomentsMarket Presence

About the role

Key responsibilities & impact

Define and evolve Kt.’s brand positioning, messaging and consumer value proposition
Develop deep understanding of tween and parent audiences
Translate consumer insights into differentiated brand stories driving relevance and conversion
Identify problems Kt. can uniquely solve, including first-period anxiety, unpredictable cycles, swimming, sports, school and sleepovers
Maintain consistent brand voice and positioning across channels and audiences
Lead integrated campaign strategy for brand moments, product launches and seasonal initiatives
Develop briefs based on consumer insight, business objective and desired behavior
Own the marketing calendar and year-round market presence
Partner with Creative on concepts and content
Connect campaigns across paid media, owned channels, site, social, PR, influencers and partnerships
Build launch strategies communicating why products matter in a tween’s life
Define Kt.’s participation in tween, teen and parent culture
Build creator strategy with Social and Influencer teams
Identify emerging conversations, behaviors, cultural moments, partnerships, communities and voices
Develop programs positioning Kt. as a trusted resource for first periods and growing up
Bring tween and parent perspectives into decisions through research, social listening, reviews, customer feedback, search behavior and performance data
Turn insights into opportunities for Marketing, Product, Merchandising and E-commerce
Partner with Growth and E-commerce to translate brand strategy into measurable results
Analyze campaign performance across awareness, traffic, acquisition, conversion and repeat purchase
Use performance data to evolve messaging, product and consumer-problem strategies
Balance long-term brand building with commercial realities of a fast-growing DTC business
Report to the General Manager of Kt. and partner with Creative, Growth, E-commerce, CRM, PR, Social, Product and Merchandising

Requirements

What you’ll need

6–8+ years of experience in brand marketing, consumer marketing or integrated marketing, ideally within DTC, apparel, beauty, wellness or another consumer-led category
Experience owning campaigns from consumer insight through creative development, launch and performance analysis
Strong understanding of modern brand building across paid, owned, social, influencer, PR and e-commerce
Exceptional consumer instincts and ability to uncover the human tension behind a business problem
Strong creative judgment and experience writing briefs that lead to great work
Commercial mindset balancing brand building and business performance
Comfortable using data to challenge assumptions and improve marketing strategy
Strong cross-functional leadership skills and ability to align multiple teams around one clear idea
Ability to operate with ambiguity, move quickly and build rather than wait for a perfect process
Genuine curiosity about Gen Alpha, parents, youth culture and the changing conversation around periods and growing up

Benefits

Comp & perks

100% employer-paid premiums for extended health and dental plans from the first day for permanent full-time employees
Mental health support through Employee Assistance Programs, including virtual coaching, therapy, and counseling
Paid Parental Leave topping up salary to 80% for eligible permanent, full-time employees
RRSP matching program for permanent full-time team members
50% discount on Knix products
Inclusive and equitable work environment
Reasonable accommodations during the application process