Cross Channel Performance Strategist

KNOREX

. Develop and execute cross-channel campaign strategies across Programmatic, Meta, and Google Ads.

Posted 9/18/2026full-timeRemote • IndiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing cross-channel campaign strategies, with a strong focus on Google Ads, Meta Ads, and programmatic advertising. Proficient in utilizing Google Tag Manager and Google Analytics 4 for campaign optimization and performance analysis.

Highest-signal resume keywords

Google Ads ManagementMeta Ads ManagementGoogle Tag Manager ImplementationGoogle Analytics 4 ProficiencyA/B Testing and Conversion Rate Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Cross-Channel Campaign StrategyKeyword ResearchAudience AnalysisConversion TrackingData-Driven Decision MakingPerformance OptimizationAd CopywritingCampaign Performance AnalysisBudget ManagementSEO Principles

Soft Skills

Strong Analytical SkillsExcellent Communication SkillsDetail-OrientedHighly OrganizedAbility to Work Independently

Tools & Technologies

Google AdsMeta Ads ManagerProgrammatic DSPsGoogle Tag ManagerGoogle AnalyticsBid Management Software

Industry Keywords

Programmatic AdvertisingPaid MediaConversion Rate OptimizationCross-Channel AttributionCampaign Strategies

About the role

Key responsibilities & impact

Develop and execute cross-channel campaign strategies across Programmatic, Meta, and Google Ads.
Plan, build, and optimize Google Ads Search, Performance Max, and YouTube campaigns.
Plan, build, and optimize Meta campaigns across Facebook and Instagram.
Set up, run, and optimize programmatic display, video, and native campaigns.
Implement, configure, and maintain Google Tag Manager deployments, including triggers, variables, tags, dataLayer configuration, and custom events.
Set up, audit, and maintain Google Analytics 4 properties, including event configuration, conversion tracking, audience setup, custom dimensions, and cross-channel attribution.
Conduct keyword research, audience analysis, and targeting strategy across Search, social, and programmatic channels.
Monitor and optimize CTR, conversion rates, CPA, and ROAS.
Write ad copy and provide creative direction.
Collaborate with marketing and web development teams to optimize landing pages and conversion paths.
Design and execute A/B tests for ad variations, audiences, creative assets, landing pages, and campaign strategies.
Track and analyze campaign performance, generate regular reports, and provide insights and recommendations.
Monitor industry trends, platform updates, algorithm changes, and paid media best practices.
Monitor and manage budgets across Programmatic, Meta, and Google Ads.
Collaborate with marketing, design, development, and data analytics teams.

Requirements

What you’ll need

Bachelor's degree in marketing, business, or a related field with 3–8 years of working experience in cross-channel performance strategy and optimization.
Proven experience in managing and optimizing paid campaigns across Google Ads (Search, Performance Max, YouTube), Meta Ads (Facebook, Instagram), and Programmatic DSPs.
Hands-on experience with Google Tag Manager (GTM) implementation — including container setup, tags, triggers, variables, and dataLayer configuration.
Proficiency with Google Analytics 4 (GA4) — including property setup, event tracking, conversion configuration, audience definition, and cross-channel attribution analysis.
Strong analytical skills with the ability to interpret data and make data-driven decisions across multiple channels.
Proficiency in using paid media tools and platforms, such as Google Ads, Meta Ads Manager, programmatic DSPs, Google Analytics, Google Tag Manager, and bid management software.
Excellent understanding of platform algorithms, audience targeting, bid strategies, and attribution models across Search, social, and programmatic.
Experience with A/B testing and conversion rate optimization (CRO) methodologies.
Strong written and verbal communication skills, with the ability to present complex data and insights to non-technical stakeholders.
Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
Detail-oriented and highly organized, with a focus on delivering high-quality work within deadlines.
Knowledge of SEO principles and how they align with paid strategies is a plus.
Willingness to work night shift hours (6:30 PM – 3:30 AM).