Senior Marketing Manager – Campaigns & Content

Know How! AG

. Further develop digital marketing across the entire customer journey, from lead generation through to handover of qualified leads to Sales .

Posted 9/18/2026full-timeRemote • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital B2B marketing, focusing on lead generation, campaign development, and optimization of customer journeys. Proficient in managing CRM and marketing automation tools while creating compelling content tailored to target audiences.

Highest-signal resume keywords

Digital B2B MarketingLead Generation CampaignsCRM ManagementContent DevelopmentConversion Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationCampaign DevelopmentCustomer Journey OptimizationAnalytics Tools ProficiencyWebsite Content ManagementMarketing Funnel DevelopmentDigital Advertising CreationSEO/SEA CoordinationData TrackingConversion Rate Optimization

Soft Skills

Analytical MindsetCreative ThinkingStructured Working StyleSelf-DirectedHands-On Mentality

Tools & Technologies

CRM ToolsMarketing Automation ToolsAnalytics ToolsMicrosoft 365Canva

Industry Keywords

B2B MarketingDigital ServicesAIMarket PositioningVisual Communication

About the role

Key responsibilities & impact

Further develop digital marketing across the entire customer journey, from lead generation through to handover of qualified leads to Sales
Develop, manage, and optimize cross-channel marketing campaigns to generate reach, leads, and demand
Further develop lead funnels and identify optimization opportunities throughout the customer journey
Continuously improve tracking, reporting, and data quality
Manage CRM, marketing automation, and analytics tools
Provide transparency into the impact of marketing activities
Take ownership of KPIs within the assigned area
Coordinate the external SEO/SEA agency and ensure successful delivery
Develop audience-relevant content for campaigns, websites, newsletters, social media, and lead generation
Develop marketing materials, advertising assets, social media graphics, and presentations together with the working student
Maintain and optimize landing pages and website content
Collaborate with internal experts and external partners
Actively shape the market positioning of AI, digital learning, and Microsoft 365

Requirements

What you’ll need

Several years of experience in digital B2B marketing
Experience developing campaigns and generating qualified leads
Experience with customer journeys, marketing funnels, and conversion optimization
Proficiency in using CRM, marketing automation, tracking, and analytics tools in a focused and effective manner
Ability to independently create, maintain, and further develop website and landing page content
Analytical mindset combined with creative ideas, and the ability to derive concrete actions from data
Structured, self-directed working style and a hands-on mentality
Excellent German writing skills and the ability to tailor content to specific target audiences
A strong sense of compelling content and messaging, as well as design, layout, and visual communication
Experience creating marketing materials and digital advertising assets
A plus: experience with Microsoft 365, AI, B2B software, or digital services
A plus: experience collaborating with agencies or external service providers
A plus: knowledge of Canva or comparable design tools

Benefits

Comp & perks

Flexible working hours, remote work, and the option to work from another location (workation)
30 days of annual leave plus 2 additional days off
Individual learning budget, scheduled learning time, and a wide range of professional development opportunities
Flat hierarchies, an informal first-name culture, and short decision-making processes
Company pension scheme
Corporate benefits
JobRad bicycle leasing
Wellhub membership
Modern offices with a rooftop terrace at the headquarters in Leinfelden-Echterdingen
Significant scope for shaping the role and a high level of autonomy
Direct collaboration with Sales, Management, and subject-matter experts
An environment where ideas are welcomed and encouraged to be tested