Know How! AG

Content Marketing Manager

• Further develop digital marketing across the entire customer journey, from lead generation through to handover of qualified leads to Sales
• Develop, manage, and optimize cross-channel marketing campaigns to generate reach, leads, and demand
• Further develop lead funnels and identify optimization opportunities throughout the customer journey
• Continuously improve tracking, reporting, and data quality
• Manage CRM, marketing automation, and analytics tools
• Provide transparency into the impact of marketing activities
• Take ownership of KPIs within the assigned area
• Coordinate the external SEO/SEA agency and ensure successful delivery
• Develop audience-relevant content for campaigns, websites, newsletters, social media, and lead generation
• Develop marketing materials, advertising assets, social media graphics, and presentations together with the working student
• Maintain and optimize landing pages and website content
• Collaborate with internal experts and external partners
• Actively shape the market positioning of AI, digital learning, and Microsoft 365

Senior Marketing Manager – Campaigns & Content