Demand Generation Intern

KnowBe4

. Support the Global Demand team with internal and third-party marketing programs .

Posted 10/6/2026internshipArlington • Virginia • United StatesEntry LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Proficient in managing demand generation programs and utilizing Salesforce for campaign tracking and reporting. Strong communication skills and ability to collaborate with external partners while maintaining organizational efficiency.

Highest-signal resume keywords

Salesforce Campaign ManagementDemand Generation Program SupportLead Quality MonitoringGoogle Sheets ProficiencyMarketing Technology Familiarity

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand GenerationCampaign TrackingLead ProcessingData AnalysisUTM TrackingMulti-Channel AttributionCRM ExposureMarketing Program ReportingLead Quality AuditsProject Management

Soft Skills

Clear CommunicationTeam CollaborationCreative Problem SolvingOrganizational ProficiencyResults Orientation

Tools & Technologies

SalesforceGoogle SheetsGoogle DocsGoogle SlidesEmail Marketing Tools

Industry Keywords

Marketing ProgramsThird-Party VendorsLead LifecyclesCampaign AssetsCompliance Experience

About the role

Key responsibilities & impact

Support the Global Demand team with internal and third-party marketing programs
Help set up, monitor, and report on demand generation programs
Create and update Salesforce campaigns for marketing programs
Track campaign pacing and lead quality
Identify discrepancies and manage lead-return processes with third-party vendors
Create and manage campaign tracking links in the UTM database
Assist in developing campaign assets and manage handoffs to external vendors
Verify, clean, and process lead reports from third-party vendors
Monitor full-funnel programs and lead lifecycles within Salesforce
Interpret initiative pacing and ROI to support data-driven optimization decisions
Learn UTM tracking and multi-channel program attribution
Understand third-party partnership mechanics, creative delivery, and lead quality audits

Requirements

What you’ll need

Currently pursuing or recently completed a Bachelor’s degree in Marketing, Business, Data Analytics, Communications, or a related field
Strong desire to learn marketing technology
Prior exposure to a CRM such as Salesforce or email marketing tools is preferred
Ability to write clearly and professionally when coordinating with external partners or vendors
Ability to manage multiple projects or demand programs simultaneously while meeting strict deadlines
Excellent verbal and written communication skills
Proficiency in Google Sheets, Docs, and Slides
Ability to multitask and remain results oriented and organizationally proficient
Team-oriented and willing to help others achieve success
Ability to develop creative solutions
Ability to think and act independently
Ability to prioritize and resolve multiple competing tasks
Ability to deal professionally, courteously, and tactfully with external partners and coworkers
Self-reliance, innovation, sound judgment, and pragmatism
Compliance or in-house experience is a plus
Ability to work in the Arlington, Virginia office three days a week
Applicant assessment and background check may be part of the hiring procedure

Benefits

Comp & perks

Paid internship
Company training and onboarding
Professional development workshops
Ask Me Anything sessions with the CEO and senior executives
Team-building activities and socials
Company-wide bonuses based on monthly sales targets
Employee referral bonuses
Adoption assistance
Tuition reimbursement
Certification reimbursement
Certification completion bonuses
Modern, high-tech, and fun work environment