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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing with a strong focus on go-to-market strategy, competitive analysis, and relationship management with industry analysts. Proven ability to drive product positioning and messaging while mentoring teams and delivering impactful presentations.
Highest-signal resume keywords
Product Marketing StrategyGo-To-Market StrategyCompetitive AnalysisCybersecurity Industry ExperienceExecutive-Level Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMarket ResearchMessaging StrategySales EnablementPricing StrategyBuyer/Persona DevelopmentProduct Launch ExecutionData AnalysisPortfolio ManagementCompetitive Intelligence
Soft Skills
Influencing Senior StakeholdersMentoringStorytellingExecutive PresenceCommunication
Tools & Technologies
SalesforceHighspotMonday.comCrayonHubSpotAI Tools
Industry Keywords
B2B SaaSHuman Risk ManagementSecurity AwarenessAnalyst RelationsMarket Insights
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Drive product and portfolio positioning and messaging strategy across a major product line or platform pillar
- Set go-to-market strategy and narrative for major product launches, new market entries, and platform-level initiatives
- Coordinate execution across Marketing, Sales, Product, Competitive Intelligence, and Customer Success
- Advise Product Management on roadmap and pricing/packaging decisions using market, competitive, and customer insights
- Drive competitive strategy and translate intelligence into positioning, sales plays, and executive briefings
- Represent Product Marketing in industry-analyst forums and support Gartner, Forrester, and similar research/reports
- Build and maintain relationships with key analysts and influencers
- Drive thought leadership initiatives including speaking engagements, bylines, and executive content
- Mentor and coach Senior and Product Marketing Managers
- Partner cross-functionally on integrated marketing campaigns, sales plays, and ABM motions
- Conduct advanced market research, competitive analysis, and buyer/persona development
- Evolve sales enablement strategy through battlecards, feature comparisons, and datasheets
- Leverage AI tools for research, content creation, and data analysis
Requirements
What you’ll need- BA/BS or equivalent working experience
- 8+ years of experience in product marketing
- Experience leading go-to-market strategy for major product launches or portfolios
- Experience in product marketing, product positioning, messaging, and market research and analysis at a strategic or portfolio level
- Extensive experience in the cybersecurity industry and B2B SaaS
- Ability to independently set and drive go-to-market strategy with minimal oversight
- Ability to influence senior stakeholders and executives
- Experience advising Product Management on roadmap and pricing/packaging strategy
- Experience building and maintaining relationships with industry analysts such as Gartner and Forrester
- Experience representing a company in analyst or executive briefings
- Experience mentoring or informally leading other product marketers
- Thorough understanding of the KnowBe4 platform and the broader human risk management/security awareness market
- Ability to deliver executive-level presentations and demonstrations
- Experience using Salesforce or other CRM platforms is a plus
- Experience with marketing software such as Highspot, Monday.com, Crayon, HubSpot, or similar is a plus
- Exceptional written and verbal communication, storytelling, and executive presence
- Experience creating and executing product launch programs that drive customer engagement, advocacy, and measurable revenue outcomes
- Deep familiarity with enterprise sales processes and the tools and assets needed by a high-volume, high-complexity sales organization
- Applicant assessment and background check may be part of the hiring procedure
Benefits
Comp & perks- Company-wide bonuses based on monthly sales targets
- Employee referral bonuses
- Adoption assistance
- Tuition reimbursement
- Certification reimbursement
- Certification completion bonuses
- Modern, high-tech, and fun work environment