Ecommerce Optimization Manager

KnowFully Learning Group

. Own commercial performance across assigned brand websites, including conversion rate, revenue per visitor, average order value, and checkout completion .

Posted 10/10/2026full-timeRemote • Pennsylvania • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in ecommerce performance optimization, including conversion rate improvement and revenue generation through data-driven analysis and experimentation. Proficient in managing multiple brands while ensuring high-quality execution across digital platforms.

Highest-signal resume keywords

Ecommerce Performance OptimizationConversion Rate OptimizationGA4 ProficiencyControlled Experiment DesignWordPress Implementation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Conversion Rate OptimizationEcommerce Performance MetricsControlled Experiment AnalysisStatistical Power KnowledgePersonalization Techniques

Soft Skills

Analytical ThinkingCollaborationPrioritizationProblem-Solving

Tools & Technologies

GA4WordPressGoogle Tag ManagerHTMLCSS

Industry Keywords

EcommerceGrowth MarketingDigital Product OptimizationSubscription ProductsRegulated Industries

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Own commercial performance across assigned brand websites, including conversion rate, revenue per visitor, average order value, and checkout completion
Analyze performance by brand, product, audience, device, traffic source, and customer segment
Translate performance trends into prioritized business recommendations
Support promotional planning and ensure campaigns are accurately represented on websites
Maintain execution quality across product pages, category pages, landing pages, cart, and checkout
Develop and maintain a prioritized optimization roadmap
Identify conversion friction through quantitative and qualitative analysis
Design, launch, and evaluate controlled experiments with documented hypotheses, success measures, and decision rules
Apply alternatives to A/B testing when sample sizes do not support conclusive results
Segment new and returning visitors for membership or subscription brands
Document outcomes and maintain a shared archive of portfolio-wide learnings
Manage presentation and prioritization of products, bundles, subscriptions, promotions, and offers
Optimize product hierarchy, featured placements, recommendations, cross-sells, and upsells
Partner with Product Line Owners on approved packaging and pricing presentation
Translate approved product strategy into effective on-site merchandising for launches
Develop requirements and acceptance criteria for commercial website changes
Conduct pre-launch and post-launch QA across devices, browsers, and key customer journeys
Validate pricing displays, promotional logic, forms, tracking, cart behavior, and checkout functionality
Identify and escalate defects creating revenue, customer experience, compliance, or reputational risk
Report on ecommerce performance metrics and experiment results
Partner with Rev Ops & BI to validate reporting, attribution, funnel definitions, and measurement quality
Distinguish meaningful performance changes from normal variation and present recommended actions
Collaborate with Brand Growth, Product, Content, Technology, Operations, Paid Media, SEO, and Lifecycle Marketing
Protect brand trust by avoiding misleading urgency, unclear pricing, hidden terms, and manipulative purchase experiences

Requirements

What you’ll need

4+ years in ecommerce, conversion rate optimization, growth marketing, or digital product optimization
Demonstrated improvement of conversion and revenue on a transactional website, with direct accountability for results
Hands-on experience designing, quality-assuring, and analyzing controlled experiments end to end
Strong command of GA4 and ecommerce funnel reporting, including distinguishing signal from normal variation
Proficiency with WordPress and comfort implementing site changes directly
Comfort managing multiple brands or business lines simultaneously and prioritizing competing demands
Preferred: experience in professional education, healthcare education, continuing education, subscription products, or regulated industries
Preferred: familiarity with HubSpot, Google Tag Manager, HTML, and CSS
Working knowledge of experimentation methodology, including statistical power, test duration, and when testing is not the right tool
Experience with personalization, recommendation engines, or merchandising tools

Benefits

Comp & perks

Remote flexibility: collaborative, fully remote U.S. team
Internal development support for implementation
Portfolio-wide impact across six brands and six professions
Skill-building exposure to certification, continuing education, and subscription business models
Mission-driven work helping practitioners earn, advance, and renew career credentials