Business Development Manager – Apprenticeships, Public Sector

KnowledgeBrief

. Grow apprenticeship partnerships across the public sector, including NHS bodies, local authorities and other public services .

Posted 10/22/2026full-timeLondon • United KingdomEntry Level💰 £35,000 - £45,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in consultative sales within the public sector, effectively building partnerships and navigating decision-making processes. Proficient in managing pipelines, generating business opportunities, and aligning learning solutions with client needs.

Highest-signal resume keywords

Consultative Sales ApproachPublic Sector Business DevelopmentCRM ManagementStakeholder EngagementApprenticeship Solutions Sales

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline ManagementProposal DevelopmentMarket ResearchTarget AchievementPublic Sector Tender Contribution

Soft Skills

Confident CommunicationPresentation SkillsSelf-MotivationResilienceOrganizational Skills

Tools & Technologies

CRM SoftwareLinkedInEmail CommunicationNetworking Platforms

Industry Keywords

Apprenticeship Levy FundingPublic Sector Stakeholder StructuresWorkforce DevelopmentLearning SolutionsDecision-Making Processes

About the role

Key responsibilities & impact

Grow apprenticeship partnerships across the public sector, including NHS bodies, local authorities and other public services
Explore employers’ workforce challenges and priorities and identify where programmes can make a meaningful difference
Build trusted partnerships while navigating public sector decision-making processes
Identify and research prospective employers using market insight to prioritise opportunities and build a strong pipeline
Generate new business through telephone calls, email, LinkedIn, networking and collaboration with Marketing
Develop relationships with public sector HR, L&D and workforce development leads
Identify suitable cohorts and navigate stakeholder approvals and purchasing processes
Lead discovery conversations and recommend programmes, demonstrating KBPro in the context of employer needs
Prepare tailored proposals connecting learning to clients’ priorities
Progress suitable opportunities through to agreed learner starts
Identify opportunities for further learning as client needs develop
Partner with clients and internal colleagues to agree expectations, ensure programme fit and support smooth handover and successful learner outcomes
Represent KnowledgeBrief authentically and advise when a programme may not be the right fit
Meet agreed monthly apprenticeship start targets
Maintain accurate CRM records and provide pipeline updates and forecasts
Work closely with the Enterprise Sales Manager, sales colleagues, Marketing and Client Partnerships

Requirements

What you’ll need

Experience using a consultative sales approach to understand client needs, recommend appropriate solutions and achieve commercial results
Experience generating own opportunities and meeting targets
Experience developing business with public sector organisations
Understanding of public sector stakeholder structures, decision-making processes and workforce priorities
Confident communication and presentation skills
Ability to ask thoughtful questions and explain the value of a learning solution
Strong research, organisation and CRM skills
Ability to manage a pipeline and follow through on commitments
Self-motivation and resilience to work effectively remotely while contributing to a collaborative sales team
Experience selling apprenticeships, training or workforce development solutions within the public sector is highly desirable
Knowledge of apprenticeship levy funding is desirable
Experience contributing to public sector tenders or procurement responses is desirable
Offers of employment are subject to pre-employment checks, including right to work, references, and DBS checks where appropriate

Benefits

Comp & perks

Uncapped commission, payable once the monthly target is achieved
Travel expenses reimbursed
6 weeks’ annual leave
Access to our Employee Assistance Programme
Dedicated monthly CPD days on successful completion of probation
Two weeks’ paid time off over Christmas and New Year on successful completion of probation
Company sick pay on successful completion of probation
Opportunities to contribute to cross-team projects and organisational growth
A remote-first environment with opportunities to connect in person
Reasonable adjustments available throughout the recruitment process