Content Marketing Manager

knownwell

. Identify, align, and contract with internal and external resources required to execute content deliverables .

Posted 10/23/2026full-timeRemote • United StatesMid-LevelSenior💰 $100,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content marketing and brand communications, with a strong focus on developing and executing strategies tailored for healthcare and wellness sectors. Proficient in creating engaging, empathetic content while managing multiple projects and collaborating with diverse teams.

Highest-signal resume keywords

Content Marketing StrategyExceptional Writing And Editing SkillsHealthcare CommunicationsProject ManagementSEO Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content Strategy DevelopmentCopywritingStorytellingData AnalysisUser Survey Conducting

Soft Skills

EmpathyOrganizational SkillsAdaptability

Tools & Technologies

WebflowCanvaFigmaGoogle Business ProfilesBrazeAirtableZoom

Industry Keywords

HealthcareWellnessBrand CommunicationsMission-Driven IndustriesContent Deliverables

About the role

Key responsibilities & impact

Identify, align, and contract with internal and external resources required to execute content deliverables
Own the knownwell public website, including SEO-optimized copy, clinician bios, and website updates
Own blog content strategy and produce articles in partnership with SEO and clinical teams
Own printed collateral, including brochures, flyers, referral materials, and patient-facing educational materials
Fully execute the patient-facing monthly newsletter, including content strategy, copywriting, and HTML template tweaks
Produce patient-facing monthly webinars in collaboration with knownwell clinicians
Coordinate content and manage reviews for third-party clinic and clinician listings across Google Business Profiles, Yelp, HealthGrades, and similar platforms
Conduct user surveys and produce voice-of-customer reports
Ensure consistent brand voice, tone, and messaging across owned channels
Partner with clinical, care team, and operations leads to translate medical and care-related information into accessible, empathetic, engaging content
Partner with designers, website engineers, and the broader marketing team to execute content across owned channels
Report to the Senior Manager, Content

Requirements

What you’ll need

4+ years of experience in content marketing, brand communications, or a related field
Experience working in a startup environment
Proven success developing and executing content strategies across multiple channels, especially in healthcare, wellness, or mission-driven industries
Exceptional writing, editing, and storytelling skills
Ability to adapt tones for different audiences, including patients and providers, and clinical and lifestyle audiences
Comfort working with data and translating insights into content optimizations
Empathy and sensitivity in healthcare communications, especially related to obesity, weight, and stigma
Highly organized with the ability to manage multiple projects and stakeholders
Familiarity with Webflow, Canva, Figma, Google Business Profiles, Braze, Airtable, and Zoom webinar functionality
Experience managing contracted designers and developers to assign work and align on deliverables
Are currently authorized to work in the United States

Benefits

Comp & perks

Fully remote opportunity
Medical, dental, and vision insurance
401K retirement plan with company match
Up to 20 days of PTO per year + company holidays
Up to 14 weeks of parental leave (12 for non-birthing parents)
Annual work from home stipend for remote employees