Kodiak Cakes

Sales

• Own UNFI and KeHE headquarters relationships, including distributor-level strategy, business reviews, issue resolution, and joint initiatives
• Own distributor sales targets and trade budgets; build account plans and monitor revenue and spending goals
• Lead broker partners covering independent retailers across both distributor networks
• Establish broker objectives, scorecards, field priorities, and accountability for distribution gains and retail execution
• Build and maintain distributor sales forecasts with Demand Planning and Supply Chain
• Incorporate baseline trends, new items, promotional lifts, and independent retail opportunities into forecasts
• Own national UNFI and KeHE promotional calendars
• Evaluate independent retailer one-off requests and manage submissions, execution, trade spend, deductions, and post-event ROI analysis
• Lead new-item setup, authorizations, and item maintenance at UNFI and KeHE
• Partner with brokers to convert distributor availability into independent retailer placement and reduce distribution voids
• Develop annual joint business plans and review performance by distributor
• Represent Kodiak at KeHE and UNFI trade shows
• Coordinate with Sales, Finance, Demand Planning, and Supply Chain to expand distribution, improve in-stock performance, and increase trade-investment returns
• Attend periodic distributor headquarters meetings, broker reviews, and market visits

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Distributor Sales Manager