Branding Supervisor

Koin

. Coordinate Koin’s branding strategy and execution across LATAM, covering both B2C and B2B initiatives.

Posted 9/18/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in branding strategy and execution across B2C and B2B initiatives, with a strong focus on managing teams and coordinating marketing efforts in the LATAM market. Proficient in analyzing marketing data and executing corporate events while ensuring brand consistency and effective media relations.

Highest-signal resume keywords

Brand ManagementB2C Campaign ExecutionB2B Content GenerationEvent Planning and ExecutionMedia Relations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyMarketing AnalyticsInfluencer MarketingContent CurationAccount-Based Marketing (ABM)Corporate CommunicationsSocial Media ManagementCampaign MonitoringPerformance MeasurementData Analysis

Soft Skills

Team ManagementCollaborationCommunicationLeadership

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in AdvertisingBachelor’s Degree in Communications

Industry Keywords

LATAM MarketFinancial ServicesPayment MethodsFraud PreventionPublic Relations

About the role

Key responsibilities & impact

Coordinate Koin’s branding strategy and execution across LATAM, covering both B2C and B2B initiatives.
Manage a team of analysts.
Coordinate partner agencies, internal teams, and brand initiatives across the region.
Ensure the execution of 360° marketing plans aligned with the business strategy and target audience.
Manage social media, the editorial calendar, and content curation.
Plan and execute brand activations, B2C campaigns, merchant campaigns, and partnerships.
Manage influencer marketing, including creator selection, briefing, campaign monitoring, and performance measurement.
Ensure brand consistency across all B2C touchpoints in accordance with Koin’s brand identity system.
Analyze user data and marketing campaign results.
Plan and execute corporate events.
Create B2B content, including case studies, white papers, corporate LinkedIn posts, and sponsorship materials.
Manage the ABM program, including account curation, personalized materials, and nurturing strategic leads.
Manage and report on success metrics for B2B marketing initiatives.
Coordinate media relations with agencies across different regions.
Position spokespersons and prepare key messages for interviews and events.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
Proven experience in branding and brand management, preferably in a leadership, coordination, or team supervision role.
Solid, proven experience managing, planning, and executing corporate events.
Proven experience in the LATAM market.
Demonstrated expertise across both B2C (social media, brand activations, and influencer marketing) and B2B (events, content generation, and ABM strategies) business areas.
Practical knowledge of media relations, PR, and corporate communications.
Advanced Spanish and English are a plus.
Experience in financial services, payment methods, and/or fraud prevention.

Benefits

Comp & perks

Life insurance
Health and dental insurance
Transportation allowance
Meal and food allowances
Childcare assistance
Extended parental leave
TotalPass or Wellhub
WFA (Work From Anywhere)
Discounts on the Decolar.com platform
Golden Farma benefits
Home office allowance