Koin

Customer Success Manager

• Design and evolve communication journeys from first contact through repurchase and reactivation, with a focus on incremental impact
• Plan, execute, and analyze structured A/B tests covering messaging, channel, segmentation, and timing, using control groups
• Build audiences based on behavior, models, and propensity scores
• Operate marketing automation platforms, ensuring cadence, quality, and consistency
• Track conversion KPIs and present results in squad and leadership meetings
• Maintain the CRM seasonal calendar and align communications, special dates, and partner initiatives with Marketing
• Collaborate with Growth, Product, and Branding squads, translating hypotheses into experiments and learnings

Senior CRM Analyst

Analyst

• Liderar el ciclo mensual de cierre de resultados reales de BNPL y/o Antifraude
• Elaborar comentarios y análisis de variaciones
• Operar y mejorar el motor de cierre y los procesos de automatización de la unidad
• Analizar Payroll y Non-Payroll, incluyendo evolución de headcount y desvíos contra budget
• Participar en la construcción del ciclo de presupuesto y forecasts de BNPL y/o Antifraude
• Colaborar en la construcción de Free Cash Flow y Balance Sheet de la unidad
• Contribuir al desarrollo de Business Insights, drivers de negocio, cohortes y unit economics
• Participar en instancias de seguimiento del modelo de gestión de la compañía
• A mediano plazo, presentar resultados y análisis directamente ante el equipo de liderazgo (C-level)
• Trabajar estrechamente con el Manager de Planning & Control y mantener interlocución directa con el negocio

Senior Analyst, Planning & Controlling

Supervisor

• Coordinate Koin’s branding strategy and execution across LATAM, covering both B2C and B2B initiatives.
• Manage a team of analysts.
• Coordinate partner agencies, internal teams, and brand initiatives across the region.
• Ensure the execution of 360° marketing plans aligned with the business strategy and target audience.
• Manage social media, the editorial calendar, and content curation.
• Plan and execute brand activations, B2C campaigns, merchant campaigns, and partnerships.
• Manage influencer marketing, including creator selection, briefing, campaign monitoring, and performance measurement.
• Ensure brand consistency across all B2C touchpoints in accordance with Koin’s brand identity system.
• Analyze user data and marketing campaign results.
• Plan and execute corporate events.
• Create B2B content, including case studies, white papers, corporate LinkedIn posts, and sponsorship materials.
• Manage the ABM program, including account curation, personalized materials, and nurturing strategic leads.
• Manage and report on success metrics for B2B marketing initiatives.
• Coordinate media relations with agencies across different regions.
• Position spokespersons and prepare key messages for interviews and events.

Senior CRM Analyst

Senior Analyst, Planning & Controlling

Branding Supervisor