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Koin

CRM Analyst – Mid-Level

Koin

. Design and execute communications across Push, Email, WhatsApp, and In-App channels.

Posted 10/7/2026full-timeSão Paulo • BrazilJuniorMid-LevelWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM and lifecycle marketing, with a strong focus on optimizing communication strategies across multiple channels. Proficient in data analysis and audience segmentation to enhance customer engagement and drive conversion rates.

Highest-signal resume keywords
CRM/Lifecycle Marketing ExperienceMarketing Automation PlatformsAudience SegmentationCRM KPIs KnowledgeSpanish Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Data AnalysisA/B TestingSQLAdvanced ExcelGoogle Sheets
Tools & Technologies
Salesforce Marketing CloudMoEngage
Industry Keywords
FintechE-CommerceMarketplaceBNPL

Tech Stack

Tools & technologies
CloudSQL

About the role

Key responsibilities & impact
  • Design and execute communications across Push, Email, WhatsApp, and In-App channels.
  • Understand the role of each channel in the funnel and optimize allocation across them.
  • Analyze customer behavior across different purchasing channels.
  • Identify consumption patterns, engagement levels, contact preferences, and ideal communication windows.
  • Build audiences based on behavioral and usage data.
  • Operate marketing automation platforms, ensuring quality, cadence, and consistency.
  • Track channel performance KPIs, including CTR, CVR, open rate, and conversion rate.
  • Identify optimization opportunities and scale what works.
  • Collaborate with Growth, Product, and Branding teams to align CRM communications with marketing initiatives.
  • Support the maintenance of the seasonal calendar and the execution of announcements, special dates, and partner initiatives.

Requirements

What you’ll need
  • Advanced studies in Marketing, Advertising, Business Administration, Data Engineering, or related fields.
  • At least 2 years of proven experience in CRM/lifecycle marketing within fintech, e-commerce, or marketplace companies.
  • Hands-on experience with marketing automation platforms, such as Salesforce Marketing Cloud, MoEngage, or equivalent tools.
  • Ability to segment audiences based on behavioral data.
  • Strong knowledge of CRM KPIs by channel, including CTR, CVR, open rate, and conversion rate.
  • Advanced Excel/Google Sheets skills for data consolidation and analysis.
  • Experience with A/B testing and control groups (preferred).
  • Knowledge of SQL for data querying (preferred).
  • Experience in BNPL or fintech (preferred).
  • Spanish proficiency for collaboration with LATAM teams (preferred).

Benefits

Comp & perks
  • Life insurance
  • Health and dental insurance
  • Transportation allowance
  • Meal and food allowances
  • Childcare assistance
  • Extended parental leave
  • TotalPass or Wellhub
  • WFA (Work From Anywhere)
  • Discounts on the Decolar.com platform
  • Golden Farma
  • Home office allowance