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Koin

CRM Supervisor

Koin

. Own the full user lifecycle strategy, from onboarding through repurchase, retention, and reactivation .

Posted 10/7/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in user lifecycle strategy, leveraging data analysis and CRM tools to drive engagement and retention. Proven ability to lead teams, manage experiments, and present strategic insights to stakeholders.

Highest-signal resume keywords
CRM ManagementLifecycle MarketingSQL ProficiencySalesforce Marketing CloudData Visualization

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Data AnalysisA/B TestingSegmentationBehavioral Data TranslationTransactional Data AnalysisExperimentation PrioritizationImpact Metrics PresentationPropensity ModelsCommunication OptimizationIncrementality Analysis
Soft Skills
People ManagementCoachingLeadershipStrategic Decision-MakingCommunication
Tools & Technologies
Power BISalesforce Marketing CloudAI in CRMDatabricksBig Data Environments
Industry Keywords
FintechE-commerceMarketplaceBNPLCustomer Retention

Tech Stack

Tools & technologies
CloudSQL

About the role

Key responsibilities & impact
  • Own the full user lifecycle strategy, from onboarding through repurchase, retention, and reactivation
  • Ensure consistency across all communication journeys
  • Manage, develop, and coach direct reports by setting priorities, reviewing experiments, and ensuring the technical quality of deliverables
  • Translate behavioral, transactional, and engagement data into strategic decisions
  • Define experimentation priorities and investment allocation by channel
  • Ensure disciplined A/B testing, control groups, and incrementality analysis
  • Increase the team’s experimental maturity
  • Serve as a bridge between CRM and Data Science
  • Incorporate propensity models, scoring, and advanced segmentation into communication strategies
  • Present results and strategic recommendations to leadership using clear impact metrics

Requirements

What you’ll need
  • Solid, demonstrated experience in direct people management, development, and leadership
  • At least 3 years of experience in CRM and/or lifecycle marketing, preferably in fintech, e-commerce, or marketplace environments
  • Technical proficiency in SQL for data querying and analysis
  • Experience with Power BI or data visualization tools
  • Proficiency in Salesforce Marketing Cloud and/or equivalent marketing automation platforms
  • Experience using AI in CRM, including segmentation, personalization, and communication optimization
  • Strong analytical skills, with the ability to translate behavioral and transactional data into action plans and business strategies
  • Intermediate English proficiency
  • Preferred: Experience in BNPL or fintech
  • Preferred: Knowledge of Databricks or big data environments
  • Preferred: Intermediate Spanish proficiency

Benefits

Comp & perks
  • Life insurance
  • Health and dental insurance
  • Transportation allowance
  • Meal and food allowances
  • Childcare assistance
  • Extended parental leave
  • TotalPass or Wellhub
  • WFA (Work From Anywhere)
  • Discounts on the Decolar.com platform
  • Golden Farma benefits
  • Home office allowance