Senior Branding Analyst

Koin

. Design, plan, and execute the multichannel editorial calendar for social media, aligned with the brand’s B2C objectives .

Posted 10/12/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2C marketing strategies, including social media management, influencer marketing, and campaign execution. Proficient in analyzing performance metrics and generating reports to drive marketing effectiveness.

Highest-signal resume keywords

B2C Marketing ExperienceSocial Media ManagementInfluencer Marketing StrategyCampaign Planning and ExecutionPerformance Analysis and Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationDigital Channel Performance MonitoringKPI AnalysisCampaign ManagementPublic Relations Coordination

Soft Skills

Strategic ThinkingNegotiationCollaborationCommunication

Tools & Technologies

Social Media Analytics ToolsSocial Listening Tools

Industry Keywords

FintechE-commerceMarketplacesEmployer BrandingPublic Relations

About the role

Key responsibilities & impact

Design, plan, and execute the multichannel editorial calendar for social media, aligned with the brand’s B2C objectives
Curate and create relevant, engaging content for the target audience
Monitor digital channel performance, analyze key metrics (KPIs), and generate periodic impact and ROI reports
Plan and execute institutional B2C marketing campaigns that reinforce Koin’s strategic positioning and identity among end consumers
Lead the end-to-end influencer marketing strategy, from creator selection and negotiation through deliverable oversight
Measure and analyze the performance, reach, and impact of influencer activities
Coordinate the PR agency (B2C public relations) to ensure the brand’s presence in the media and maximize coverage
Lead and implement employer branding strategies, ensuring that the employer value proposition and organizational culture are communicated consistently to different audiences

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, or a related field
At least 3 years of experience in B2C marketing, with proven experience managing social media and influencer marketing
Experience planning and executing institutional campaigns
Familiarity with social media metrics and social listening
Experience in fintech, e-commerce, or marketplaces (preferred)
Experience managing campaign and PR agencies (preferred)
Familiarity with social media management and analytics tools (preferred)

Benefits

Comp & perks

Life insurance
Health and dental insurance
Transportation allowance
Meal and food allowances (VR + VA)
Childcare assistance
Extended parental leave
TotalPass or Wellhub
WFA (Work From Anywhere)
Discounts on the Decolar.com platform
Golden Farma benefit
Home office allowance