Senior CRM Analyst

. Design and evolve communication journeys from first contact through repurchase and reactivation, with a focus on incremental impact .

Posted 9/26/2026full-timeSão Paulo • BrazilSeniorWebsite

Tools & technologies

Cloud

Key responsibilities & impact

Design and evolve communication journeys from first contact through repurchase and reactivation, with a focus on incremental impact
Plan, execute, and analyze structured A/B tests covering messaging, channel, segmentation, and timing, using control groups
Build audiences based on behavior, models, and propensity scores
Operate marketing automation platforms, ensuring cadence, quality, and consistency
Track conversion KPIs and present results in squad and leadership meetings
Maintain the CRM seasonal calendar and align communications, special dates, and partner initiatives with Marketing
Collaborate with Growth, Product, and Branding squads, translating hypotheses into experiments and learnings

What you’ll need

Proven experience in CRM/lifecycle marketing in fintech, e-commerce, or marketplace environments
Hands-on experience with structured A/B testing, control groups, and incremental impact analysis
Proficiency with marketing automation platforms (Salesforce Marketing Cloud, MoEngage, or equivalent)
Ability to segment audiences based on behavioral data and models
Strong knowledge of CRM and lifecycle KPIs (Activation, Retention, Churn)
Advanced Excel/Google Sheets skills for data consolidation and analysis

Comp & perks