Growth Content Lead

Koinly

. Lead Koinly’s content team and own end-to-end content strategy .

Posted 9/15/2026full-timeRemoteSenior💰 $80,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading content strategy and managing a diverse content team, with a strong focus on high-converting copywriting and brand tone of voice. Proficient in utilizing analytics to drive content performance and organic growth in the crypto and Web3 space.

Highest-signal resume keywords

Content Strategy LeadershipHigh-Converting CopywritingSEO and Analytics ProficiencyTeam Management and MentorshipWeb3 and Crypto Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyCopywritingSEOEmail MarketingConversion OptimizationEditorial ManagementAnalytics (GA4)Content Workflow DevelopmentBrand MessagingPerformance Tracking

Soft Skills

Excellent CommunicationCoaching and MentoringFeedback ProvisionProblem SolvingTeam Empowerment

Tools & Technologies

Web3 WalletsDeFi PlatformsCrypto ExchangesEmail Automation ToolsContent Management SystemsAnalytics Tools

Industry Keywords

CryptoWeb3Content MarketingProduct-Led GrowthBrand Tone of VoiceConversion Rate OptimizationEarly-Stage StartupsEditorial Calendar ManagementLifecycle CampaignsPartner Co-Marketing

Tech Stack

Tools & technologies

Web3

About the role

Key responsibilities & impact

Lead Koinly’s content team and own end-to-end content strategy
Manage, coach, mentor, and empower SEO, Video, Social, Technical Writing, and Design specialists
Set KPIs, provide feedback, unblock team members, and elevate their craft
Oversee the editorial calendar, content pipeline, and resource allocation
Define and enforce Koinly’s tone of voice across articles, scripts, emails, and social posts
Track content-driven signups, CAC, channel performance, and ROI
Lead email marketing, automated lifecycle campaigns, and newsletters
Lead product announcements, partner co-marketing copy, and release notes
Personally write landing page copy, email sequences, PR communications, and brand pieces
Establish a content workflow and resource allocation system
Audit email onboarding sequences and landing pages and ship optimized conversion copy
Review attribution, CAC, and conversion data to develop growth content strategy

Requirements

What you’ll need

Hands-on experience using Web3 wallets, DeFi platforms, or crypto exchanges
Native / near-native English
Excellent written and verbal communication
Proven ability to write clear, persuasive, high converting copy
Demonstrated experience building or scaling a product-led content engine in an early-stage, scaling, or founder-led environment
Ability to define, implement, and enforce a distinctive brand TOV across text, video scripts, and social platforms
Strong portfolio featuring high-converting landing page copy, email sequences, educational guides, or brand messaging drafted personally
Comfortable managing editorial pipelines and using analytics such as GA4, search metrics, and conversion data
Proven ability to set strategy and align written, video, and social channels to drive organic growth, signups, and CAC
Proven content leadership and builder track record
C2/Native-level English
Crypto-native
Background check required before joining

Benefits

Comp & perks

32 days PTO
100% Async culture
Flexible schedule
High autonomy
Remote work
Background checks required before joining