Koinly

Content Manager

• Lead Koinly’s content team and own end-to-end content strategy
• Manage, coach, mentor, and empower SEO, Video, Social, Technical Writing, and Design specialists
• Set KPIs, provide feedback, unblock team members, and elevate their craft
• Oversee the editorial calendar, content pipeline, and resource allocation
• Define and enforce Koinly’s tone of voice across articles, scripts, emails, and social posts
• Track content-driven signups, CAC, channel performance, and ROI
• Lead email marketing, automated lifecycle campaigns, and newsletters
• Lead product announcements, partner co-marketing copy, and release notes
• Personally write landing page copy, email sequences, PR communications, and brand pieces
• Establish a content workflow and resource allocation system
• Audit email onboarding sequences and landing pages and ship optimized conversion copy
• Review attribution, CAC, and conversion data to develop growth content strategy

Growth Content Lead