Director, Performance Marketing

Kong Inc.

. Build and execute the global Performance Marketing roadmap .

Posted 10/14/2026full-timeRemote • California • United StatesLead💰 $171,430 - $275,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in Performance Marketing, with a strong focus on Paid Search and Paid Social strategies, budget management, and data-driven decision-making. Proven ability to lead high-performing teams, optimize campaigns using AI and automation, and effectively communicate performance insights to senior leadership.

Highest-signal resume keywords

Performance Marketing LeadershipPaid Search StrategyPaid Social OptimizationBudget ManagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingGrowth MarketingPaid MediaDemand GenerationBudget ForecastingCampaign OptimizationExperimentation ProgramsAnalyticsAttributionAI-Enabled Performance Tools

Soft Skills

Executive CommunicationStorytellingInfluencing StakeholdersTeam LeadershipOperational Efficiency

Tools & Technologies

Advertising PlatformsAnalytics ToolsAutomation ToolsPerformance Tools

Industry Keywords

B2B SaaSGlobal Media BudgetsQualified DemandReturn on Ad Spend (ROAS)Acquisition Efficiency

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Build and execute the global Performance Marketing roadmap
Own budget planning, forecasting, pacing, allocation, and reallocation across channels, audiences, regions, and GTM priorities
Lead Paid Search and Paid Social strategy, execution, experimentation, optimization, and measurement
Connect spend and channel performance to responses, qualified demand, pipeline, and ROAS
Drive experimentation across audiences, creative, offers, bidding, channels, conversion paths, and emerging acquisition opportunities
Use AI and automation to accelerate analysis, campaign optimization, creative testing, audience development, experimentation, and operational efficiency
Lead and develop channel specialists while establishing operating rhythms, standards, and accountability
Own agency relationships and determine use of external partners
Communicate performance narratives and investment recommendations to senior leadership
Partner with Global Campaigns, Digital Experience, Product Marketing, RevOps, Finance, Sales, and regional teams
Deliver paid-attributed qualified demand and pipeline, ROAS, acquisition efficiency, forecast and budget performance, effective spend allocation, experiment velocity, and Paid Search/Paid Social performance

Requirements

What you’ll need

10+ years of experience across Performance Marketing, Growth Marketing, Paid Media, Demand Generation, or related B2B SaaS disciplines, including experience leading a performance function
Deep expertise across Paid Search and Paid Social
Strong knowledge of modern B2B acquisition and measurement
Demonstrated ownership of significant global media budgets, including annual planning, forecasting, pacing, allocation, and in-quarter reallocation
Strong financial and analytical orientation, connecting investment decisions to qualified demand, pipeline, revenue, and ROI
Track record of building experimentation and optimization programs and translating learnings into investment decisions
Experience building and developing high-performing internal teams while leveraging agencies and external partners
Hands-on understanding of advertising platforms, analytics, attribution, automation, and AI-enabled performance tools
Exceptional executive communication and storytelling skills
Ability to influence cross-functional stakeholders, build alignment, and drive execution
Strong operator mentality across strategy, financial management, analysis, team leadership, and execution
Experience in developer, infrastructure, API, cloud, or technical B2B SaaS strongly preferred

Benefits

Comp & perks

Equity
Bonus
Health insurance
Dental insurance
Vision insurance
Paid holidays
Paid time off (PTO)
Professional development opportunities
Professional development tools