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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Product-Led Growth (PLG) strategies, digital acquisition, and growth marketing, with a strong focus on experimentation and data-driven decision-making. Proficient in leveraging AI and automation to enhance user experiences and optimize growth funnels across various digital channels.
Highest-signal resume keywords
Product-Led Growth (PLG)Digital AcquisitionGrowth MarketingExperimentationCohort Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth ExperimentationConversion Rate Optimization (CRO)Funnel OptimizationData AnalysisLifecycle Marketing
Soft Skills
Analytical SkillsCross-Functional CollaborationBuilder Mentality
Tools & Technologies
No-Code/Low-Code ToolsAnalytics ToolsAI Automation
Industry Keywords
B2B SaaSDigital ExperiencePaid MediaContent MarketingAPI
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Own qualified product signup goals and build the growth roadmap across acquisition, conversion, and experimentation
- Identify and scale audiences, use cases, channels, and experiences that bring high-quality users into Kong's products
- Identify friction across landing pages, CTAs, signup paths, messaging, and conversion flows and turn insights into experiments
- Prototype, launch, measure, and iterate growth initiatives across landing experiences, signup journeys, lifecycle, acquisition loops, and emerging channels
- Use AI and automation to accelerate experimentation, uncover insights, personalize digital experiences, automate workflows, and scale growth programs
- Partner with Product Growth to connect acquisition with activation and improve targeting, messaging, and acquisition
- Partner with RevOps on funnel measurement, attribution, cohort analysis, and product signals connecting acquisition through revenue
- Work across Digital Experience, SEO/AEO, Paid Media, Lifecycle, Content, and Campaigns to execute PLG opportunities
- Partner with leaders across Marketing, Product Growth, and RevOps to align priorities, influence roadmaps, and execute PLG growth opportunities
- Drive qualified product signup growth and digital PLG funnel efficiency, measured through signups, activated users, web-to-signup conversion, experiment velocity, activation, PQL, pipeline, and revenue performance
Requirements
What you’ll need- 7+ years in PLG, digital growth, growth marketing, growth product, or a related B2B SaaS discipline
- Experience building or scaling self-service or product-led growth motions
- Track record of personally building, launching, and optimizing growth experiments
- Strong understanding of digital acquisition, CRO, experimentation, lifecycle, and funnel optimization
- Strong analytical skills and experience using product, behavioral, and cohort data to drive growth decisions
- Comfort with modern analytics, experimentation, automation, AI, and no-code/low-code growth tools
- Ability to operate cross-functionally across Marketing, Product, RevOps, Analytics, and Engineering
- Builder mentality with a bias toward shipping, learning, and iterating
- Experience with developer, infrastructure, API, cloud, or technical audiences strongly preferred
Benefits
Comp & perks- Equity
- Bonus
- Health insurance
- Dental insurance
- Vision insurance
- Paid holidays
- Paid time off (PTO)
- Professional development opportunities
- Professional development tools