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Digital Marketing Manager
Konica Minolta Australia. Set and deliver short-, medium- and long-term digital marketing strategy .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading digital marketing strategies that drive measurable results, with a strong focus on data-driven decision-making and campaign optimization across various digital channels. Proficient in managing budgets, aligning with sales, and leveraging technology to enhance customer engagement.
Highest-signal resume keywords
Digital Marketing StrategyMarketing AutomationAccount-Based MarketingGoogle AnalyticsB2B Sales Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Conversion OptimizationA/B TestingSEOPaid SearchPaid SocialEmail MarketingUser ExperienceLanding Page ManagementCampaign ManagementData Analysis
Soft Skills
Relationship-BuildingClear CommunicationAttention to DetailJudgmentAdaptability
Tools & Technologies
CRM PlatformsDigital Marketing PlatformsAnalytics ToolsAI-Enabled ToolsMarketing Automation Tools
Certifications & Qualifications
Tertiary Qualification in MarketingBusiness or Related Field
Industry Keywords
Digital MarketingB2B MarketingCampaign DeliveryCustomer InsightsLead Generation
About the role
Key responsibilities & impact- Set and deliver short-, medium- and long-term digital marketing strategy
- Use data and customer insights to improve experiences across digital channels
- Lead website strategy, user experience and development roadmap
- Manage landing pages, A/B testing, conversion optimisation, tracking and attribution
- Improve performance across email, marketing automation, search engine marketing, social media, paid digital advertising and other digital channels
- Manage and improve digital marketing platforms across automation, analytics, personalisation and campaign management
- Identify practical uses for new technology, including AI, to improve campaign delivery and customer engagement
- Work with Sales to align campaigns with business priorities
- Improve lead quality and handover
- Develop account-based marketing programs for priority accounts and key decision-makers
- Manage digital agency partners from briefing and strategy through campaign delivery and optimisation
- Partner with Data & Insights to turn customer data into insights
- Report on marketing ROI, pipeline contribution and cost per acquisition
- Manage the digital marketing budget and direct investment across channels and agencies to maximise return
Requirements
What you’ll need- Demonstrated experience leading digital marketing, with a track record of turning strategy into measurable results
- Tertiary qualification in marketing, business or a related field, or equivalent practical experience, preferred
- Experience delivering digital marketing in a B2B sales environment
- Experience with marketing automation and CRM platforms
- Experience with account-based marketing and close alignment with Sales
- Hands-on experience across paid search, paid social, SEO and email
- Strong knowledge of Google Analytics and other digital marketing technologies
- Experience managing digital marketing platforms and website development
- Experience with landing pages, user journeys and conversion funnels
- Ability to assess and apply new technology, including AI-enabled tools, where it adds practical value
- Commercial experience managing digital marketing budgets
- Ability to demonstrate return through lead growth, pipeline contribution and more efficient acquisition
- Strong relationship-building skills across Sales, creative and data teams, agency partners and global colleagues
- Previous people management experience preferred
- Clear written and verbal communication
- Sound judgement and close attention to detail
- Ability to balance longer-term planning with changing campaign priorities and deadlines
- Successful candidate required to undertake background checks
Benefits
Comp & perks- Workplace flexibility
- Support for diversity and inclusion
- Wellbeing events and activities
- Domestic violence policy
- Paid parental leave
- Flexible workplace policies
- Supportive and collaborative team culture
- Opportunities to develop yourself and your team
- Continuous learning and personal growth
- Assistance/adjustments during the recruitment process