Konica Minolta Australia

Digital Marketing

• Set and deliver short-, medium- and long-term digital marketing strategy
• Use data and customer insights to improve experiences across digital channels
• Lead website strategy, user experience and development roadmap
• Manage landing pages, A/B testing, conversion optimisation, tracking and attribution
• Improve performance across email, marketing automation, search engine marketing, social media, paid digital advertising and other digital channels
• Manage and improve digital marketing platforms across automation, analytics, personalisation and campaign management
• Identify practical uses for new technology, including AI, to improve campaign delivery and customer engagement
• Work with Sales to align campaigns with business priorities
• Improve lead quality and handover
• Develop account-based marketing programs for priority accounts and key decision-makers
• Manage digital agency partners from briefing and strategy through campaign delivery and optimisation
• Partner with Data & Insights to turn customer data into insights
• Report on marketing ROI, pipeline contribution and cost per acquisition
• Manage the digital marketing budget and direct investment across channels and agencies to maximise return

Explore Digital Marketing Manager at Konica Minolta Australia. Review requirements and application details.