Director, Demand Generation

KPA

. Drive execution and performance of KPA's demand programs across paid, owned, and automated channels .

Posted 10/19/2026full-timeRemote • Colorado • United StatesLead💰 $110,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B digital marketing with a focus on demand generation, campaign optimization, and performance analysis. Proficient in leveraging advanced marketing technologies and analytics to drive measurable results and enhance customer engagement.

Highest-signal resume keywords

B2B Digital MarketingHubSpot Marketing HubCampaign OptimizationLead Lifecycle ManagementAccount-Based Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign StrategyA/B TestingSEO FundamentalsSEM FundamentalsGoogle AdsLinkedIn Campaign ManagerSalesforce ReportingMarketing AttributionWorkflows

Soft Skills

CollaborationPerformance AnalysisStrategic PlanningCommunicationAgency Management

Tools & Technologies

HubSpotGA4ZoomInfo6senseDemandbaseAhrefsSemrushMicrosoft AdsPardotEmail Marketing

Industry Keywords

B2B MarketingGrowth MarketingPerformance MarketingLead ScoringFunnel OptimizationCustomer LifecycleIntegrated CampaignsDigital Media BudgetMarketing OperationsIntent Signals

About the role

Key responsibilities & impact

Drive execution and performance of KPA's demand programs across paid, owned, and automated channels
Plan, build, launch, and optimize integrated omnichannel campaigns
Own the digital media budget and optimize spend based on performance data
Set strategy and targets for paid search, paid social, and trade publication advertising
Manage agency partners and audit agency output
Coordinate integrated campaign calendars across marketing and SDR teams
Coordinate with Sales and Client Success on lead capture, scoring, routing, and speed-to-lead improvements
Execute HubSpot Marketing Hub programs, including lists, segmentation, workflows, lifecycle stages, forms, landing pages, and smart content
Design and operate nurture architecture across the customer lifecycle
Enhance marketing and revenue operations technology integrations
Identify funnel conversion optimization opportunities
Deploy AI workflows for campaign briefs, ad and email variants, A/B testing, landing pages, audience research, monitoring, reporting, QA, and follow-up
Support KPA's AEO, GEO, and SEO visibility
Mature marketing attribution models and align funnel definitions with Marketing, Sales, and Finance
Deploy dashboards covering funnel conversion, costs, pipeline, revenue, and program ROI
Run A/B and multivariate testing programs
Build and maintain tiered target account lists and run account-based marketing plays
Use intent and technographic signals to prioritize accounts and report engagement and progression
Build expansion motions with Sales and Client Success

Requirements

What you’ll need

Minimum of 6 years in B2B digital, growth, or performance marketing
Track record of measurable marketing results
Experience owning an end-to-end demand engine
Experience in a lean team executing the work directly
Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience
Advanced HubSpot Marketing Hub (or Marketo, Pardot, or similar) experience
Experience with workflows, lifecycle architecture, segmentation, and deliverability
Experience with Google Ads, LinkedIn Campaign Manager, Microsoft Ads, paid social, retargeting, content syndication, email, and webinars
Fluency with modern AI tools for campaign content production, research, analysis, and workflow automation
Experience with GA4, Salesforce reports and dashboards, HubSpot reporting, and spreadsheets
Comfort with attribution methodology and its limits
Knowledge of lead lifecycle and funnel definitions, scoring, data hygiene, campaign taxonomy, and CRM administration
Hands-on experience with ABM or intent platforms such as ZoomInfo, 6sense, Demandbase, or Clay
Strong SEO and SEM fundamentals
Familiarity with Ahrefs, Semrush, or equivalent
Ability to verify identity and eligibility to work in the United States

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Flexible Spending Accounts
PTO
Paid holidays
Floating holidays
401(k) with company match and immediate vesting
Company-funded life insurance
Employee Assistance Programs
No-cost mental health benefits