Creative Strategist, Producer – Consumer

Kraken Digital Asset Exchange

. Spot opportunities in culture, trends, competitors, comments, and performance data and turn them into ideas shipped the same week .

Posted 10/5/2026full-timeRemote • United StatesMid-LevelSenior💰 $83,400 - $166,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creative strategy and content development, with a strong ability to leverage performance data and social listening to create impactful briefs and concepts. Proficient in navigating regulatory constraints while producing high-quality, timely content across various platforms.

Highest-signal resume keywords

Creative StrategyPerformance Metrics FluencyContent DevelopmentRegulatory ComplianceProactive Workflow Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative Brief WritingContent CreationPerformance Creative DevelopmentSocial ListeningCopywritingData AnalysisConcept DevelopmentMarket ResearchTrend SpottingTesting and Optimization

Soft Skills

Proactive Working StyleCollaborationAdaptabilityComedic InstinctPop-Culture Fluency

Tools & Technologies

MetaTikTokYouTubeRedditX

Industry Keywords

FintechCryptoGamingRegulated CategoryHigh-Volume In-House Team

Tech Stack

Tools & technologies

React

About the role

Key responsibilities & impact

Spot opportunities in culture, trends, competitors, comments, and performance data and turn them into ideas shipped the same week
Stay close to financial markets and Kraken’s audience
Write complete, concept-led briefs for paid static and motion creative, and sometimes organic and social content
Brief concepts into performance creatives and designers
Help Product Marketing and Performance Marketing managers sharpen their briefs
Pitch original concepts for paid and social proactively
Create content for paid and organic channels in the format of greatest strength
Use performance data and social listening as creative input and develop distinct angles for monthly testing
React quickly to news-cycle opportunities by briefing or creating work
Partner with Product Marketing and compliance to secure approvals while preserving the idea
Maintain clean briefs and files for others to build upon
Report to the Creative Lead, Consumer Creative & Design, as an individual contributor with no direct reports
Collaborate daily with Product Marketing, Performance Marketing, and creative teams

Requirements

What you’ll need

5+ years in creative strategy, social, content or performance creative at a high-volume in-house team, brand or agency
Experience ideally in fintech, crypto, gaming or another regulated category
Portfolio submitted with the application, including two or three concept-led briefs or concept decks, shipped work and performance results where shareable, and independently created work
Include one idea spotted in culture or data and taken to market, with results and changes made
Proactive, self-starting working style; able to own workflow with light direction
Pop-culture fluency, chronically online persona, comedic instinct, and awareness of emerging datedness
Ability to create clear briefs with objective, audience, hook, platform, format, and constraints
A creative superpower executable independently, with shipped work to demonstrate it
Platform-native instincts across Meta, TikTok, YouTube, Reddit, and X
Fluency in creative performance metrics and use of performance data and social listening
Solid copywriting instinct using plain language, value first, no hype, and no jargon
Comfort working within regulatory constraints and market-specific requirements
Ability to work quickly through multiple review rounds and late changes

Benefits

Comp & perks

Equity program
Bonus program
Wellness allowance
Medical, dental, and vision benefits [US Only]
401(k) benefits [US Only]