Head of Organic Growth

Kraken Digital Asset Exchange

. Own organic acquisition strategy across SEO, content, social, community, referrals, and partnerships .

Posted 10/15/2026full-timeRemote • United StatesLead💰 $110,400 - $220,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2C acquisition strategies, leveraging SEO, content, social media, and partnerships to drive growth. Proven ability to lead teams while executing hands-on growth marketing initiatives in fintech or crypto environments.

Highest-signal resume keywords

B2C Acquisition StrategyGrowth MarketingTeam LeadershipAnalytical RigorSEO and Content Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Funnel AnalysisAttribution ModelingExperimentationUser Experience (UX) OptimizationConversion Rate OptimizationData Dashboard CreationGrowth Channel ManagementProduct Feature UtilizationCommunity EngagementPartnership Development

Soft Skills

Strong CommunicationLeadershipCoachingCollaborationSpeed Under Pressure

Tools & Technologies

Kraken ProAnalytics ToolsDashboard SoftwareSEO ToolsSocial Media Platforms

Industry Keywords

FintechCryptoTradingB2C MarketingPlayer-Coach Role

About the role

Key responsibilities & impact

Own organic acquisition strategy across SEO, content, social, community, referrals, and partnerships
Map the funnel from first touch to first trade and identify conversion drop-offs and win-back opportunities
Partner with Product and Design to improve landing pages, sign-up flows, onboarding, and in-product experiences
Make growth channels support brand-building and trader trust
Use Kraken Pro as a trader and turn product strengths into growth levers
Lead, coach, and unblock a small team while remaining hands-on
Run experiments across channels and funnel steps
Build dashboards and insights for leadership on growth performance and next steps
Partner with Legal and Communications to ensure compliant, accurate, and aligned messaging across regions and platforms

Requirements

What you’ll need

5+ years in B2C acquisition or growth marketing
Experience ideally in fintech, crypto, trading or gaming
Experience in a player-coach role leading a small team
Product savvy and ability to turn features into growth
UX instinct and ability to identify friction in user flows
High AI competency
Analytical rigor with funnels, cohorts, attribution, and experimentation
Speed under pressure
Range across SEO, content, social, lifecycle, and partnerships
Familiarity with trading culture and trader language
Strong communication and leadership skills
Ability to align cross-functional teams around a shared growth goal

Benefits

Comp & perks

Bonus program
Equity program
Wellness allowance
Medical insurance [US Only]
Dental insurance [US Only]
Vision insurance [US Only]
401(k) [US Only]
Global team and diverse workplace
Job-related skills or work-style assessments as part of the hiring process
Dogfooding Kraken products after joining