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Performance Marketing Manager
Kraken Digital Asset Exchange. Prioritize channels and campaigns for testing by market .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and scaling paid channels, leveraging data-driven strategies to optimize campaign performance and improve customer acquisition metrics. Proficient in collaborating with cross-functional teams to enhance creative execution and measurement across diverse markets.
Highest-signal resume keywords
Paid Channel DevelopmentCAC AnalysisCampaign OptimizationGrowth Strategy DevelopmentAttribution Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Conversion TrackingIncrementality MeasurementCohort Quality AssessmentLTV AnalysisBudget ManagementPerformance AnalysisTesting MethodologyCreative DevelopmentMarket LocalizationData-Driven Decision Making
Soft Skills
Strong JudgmentCollaborationHands-On Craft
Tools & Technologies
MarTechCreative Tools
Industry Keywords
Crypto ExperiencePaid CampaignsAudience TargetingMedia PartnersMarket Upside
About the role
Key responsibilities & impact- Prioritize channels and campaigns for testing by market
- Identify regional platforms and media partners and size market upside
- Launch tests with creative, MarTech, and related teams
- Own partner conversations, budgets, QA, and initial performance analysis
- Localize campaigns to each country’s audience, language, media habits, and regulations
- Evaluate funded customers, cohort quality, CAC, incrementality, and payback beyond platform ROAS
- Stop weak tests and scale successful tests into established channels
- Develop creative and campaign types and improve measurement
- Collaborate with paid team members to improve growth scale and efficiency
- Share tests and learnings across channel owners and markets
- Improve tracking, landing pages, signup, funding, and first-use journeys with Creative, Product, Data, and MarTech
Requirements
What you’ll need- Experience building a paid channel from zero and scaling it to meaningful results
- Ability to run dozens of tests per month with hypotheses, budgets, measurement plans, and next decisions
- Ability to identify local growth opportunities across countries
- Knowledge of CAC, attribution, incrementality, cohort quality, LTV, and payback
- Experience with paid campaigns on web and app, including audiences, creative, conversion tracking, optimization, and funded-customer journeys
- Ability to develop channel strategies and campaigns with creative strategists, Creative, and MarTech
- Strong judgment, hands-on craft, and demonstrated ability to find and scale profitable growth
- Crypto experience is a plus, not required
Benefits
Comp & perks- Dogfooding is a requirement for everyone once they join Kraken
- Equal opportunity employment commitment
- Job-related skills or work-style assessments applied consistently across candidates
- Ongoing application acceptance unless a deadline is specified