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Kraken Digital Asset Exchange

Senior Creative Designer – Performance Marketing, Static & Motion

Kraken Digital Asset Exchange

. Own paid static creative for Kraken Consumer across product launches, campaigns, promotions and always-on activity .

Posted 9/16/2026full-timeRemote • United StatesSenior💰 $83,400 - $166,800 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in performance creative development, including video production and AI-generated content, while effectively managing multiple projects across various platforms and markets. Proficient in creative testing methodologies and fluent in internet culture to create engaging, culturally relevant content.

Highest-signal resume keywords
Performance Creative DevelopmentVideo Production SkillsGenerative AI ProficiencyCreative Testing ProgramsPlatform-Native Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Video SkillsCopywriting SkillsLayout and Composition SkillsTesting Metrics AnalysisMultilingual Asset Localization
Soft Skills
Curiosity About Investing and CryptoAbility to Work Under Pressure
Tools & Technologies
Adobe Creative CloudFigmaAfter EffectsPremierePhotoshop
Industry Keywords
Paid Static CreativePerformance AgencyInternet CultureRegulatory ConstraintsHigh-Volume In-House Team

Tech Stack

Tools & technologies
Cloud

About the role

Key responsibilities & impact
  • Own paid static creative for Kraken Consumer across product launches, campaigns, promotions and always-on activity
  • Build creative for Meta, TikTok, YouTube, LinkedIn, Reddit and X
  • Concept and edit performance video in formats including 9:16, 1:1 and 4:5
  • Produce AI-generated and AI-assisted video and imagery
  • Develop culturally timely, internet-native concepts and creative pillars
  • Version and localize assets across markets, languages, formats and regulatory requirements
  • Manage approximately a dozen concurrent workstreams spanning multiple formats and markets
  • Design creative for testing and interpret results to inform hooks, concepts and cuts
  • Partner with Product Marketing, compliance and regional teams to secure approvals
  • Maintain high craft standards and organized files
  • Report to the Creative Lead, Consumer Creative & Design
  • Serve as a senior individual contributor with no direct reports

Requirements

What you’ll need
  • 5+ years in performance creative at a high-volume in-house team or performance agency
  • Portfolio demonstrating paid static work, two or three full video cuts, AI-generated or AI-assisted work, and tested concepts with results
  • Layout, hierarchy, type and composition skills across thumbnail, feed and multilingual formats
  • Platform-native experience with Meta, TikTok and YouTube
  • Video skills from concept to finished, sound-designed cut
  • High-level command of generative AI video and image tooling, with shipped work
  • Experience with structured creative testing programs and metrics including thumb-stop rate, hook rate, CTR, CVR, CPA and ROAS
  • Fluency in internet and meme culture
  • Ability to work quickly through multiple review rounds and late changes
  • Experience working within regulatory constraints and market-specific requirements
  • Copywriting skills using plain language, value-first messaging, no hype and no jargon
  • Proficiency in Figma and Adobe Creative Cloud, including After Effects, Premiere and Photoshop
  • Strong generative AI skills
  • Curiosity about investing and crypto, and ability to make the space understandable to others
  • Applications must include a resume and portfolio
  • Candidates may be asked to complete job-related skills or work-style assessments

Benefits

Comp & perks
  • Equity program
  • Bonus program
  • Wellness allowance
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k)
  • Equal opportunity employment