Senior Performance Video Creative – Consumer

Kraken Digital Asset Exchange

. Own paid video for Kraken Consumer across product launches, campaigns, promotions and always-on activity .

Posted 10/12/2026full-timeRemote • United StatesSenior💰 $96,000 - $192,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance video production, including concept development, editing, and AI-assisted workflows, while maintaining high craft standards and compliance with regulatory requirements. Proficient in analyzing creative testing results to inform video strategies across multiple platforms.

Highest-signal resume keywords

Performance Video CreativeGenerative AI Video ToolingPlatform-Native InstinctsCreative Testing Program ExperienceFluency in Internet and Meme Culture

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Video ProductionVideo EditingAI-Generated VideoSound DesignCopywritingCreative Concept DevelopmentData-Driven Decision MakingPerformance Metrics AnalysisLocalization of Video ContentRegulatory Compliance

Soft Skills

Creative ThinkingAdaptabilityCollaborationTime ManagementComedic Instincts

Tools & Technologies

MetaTikTokYouTubeLinkedInRedditXAI Video ToolsCreative Testing Platforms

Industry Keywords

FintechCryptoGamingRegulated CategoryPerformance Agency

About the role

Key responsibilities & impact

Own paid video for Kraken Consumer across product launches, campaigns, promotions and always-on activity
Build video for Meta, TikTok, YouTube, LinkedIn, Reddit and X according to each platform’s specifications and native style
Concept and edit performance video into complete cross-format campaign sets
Produce AI-generated and AI-assisted video and maintain reusable AI-enabled workflows
Pitch culturally timely, internet-native and experimental concepts alongside business-as-usual work
Version and localize video across markets, languages, formats and regulatory requirements
Manage roughly a dozen concurrent workstreams, often spanning multiple formats and markets
Read creative testing results, determine why variants win, and develop subsequent hooks, concepts and cuts
Flex into AI-assisted paid static creative when needed
Partner with Product Marketing, compliance and regional teams to secure approvals
Maintain high craft standards and organized files for reuse
Report to the Creative Lead, Consumer Creative & Design, as a senior individual contributor with no direct reports

Requirements

What you’ll need

5+ years in performance video creative at a high-volume in-house team or performance agency, ideally in fintech, crypto, gaming or another regulated category
Portfolio submitted with the application, including paid video, briefs or objectives, results where shareable, two or three full video cuts, at least one AI-generated or AI-assisted piece, and one tested concept with data-driven learnings
Real video skills from concept to finished, sound-designed cut
High-level command of generative AI video and image tooling, with shipped work
Platform-native instincts across Meta, TikTok and YouTube
Experience within a structured creative testing program
Fluency in thumb-stop rate, hook rate, CTR, CVR, CPA and ROAS
Ability to translate test results into creative decisions
Fluency in internet and meme culture, with comedic instincts
Ability to work quickly through fast turnarounds, review rounds and late changes
Comfort working within regulatory constraints, including risk warnings, disclaimers and market-specific requirements
Solid copywriting instinct for scripts and on-screen text
Ability to complete job-related skills or work-style assessments
Ability to work from an eligible country and provide work location; sponsorship requirements must be disclosed

Benefits

Comp & perks

Equity
Bonus program
Wellness allowance
Medical insurance
Dental insurance
Vision insurance
401(k)
Equal opportunity employment
Job-related skills or work-style assessments applied consistently across candidates
Kraken product dogfooding requirement after joining