Senior Product Manager – Growth Marketing Enablement

Kraken Digital Asset Exchange

. Own the connective tissue between marketing and product at Kraken Consumer .

Posted 9/23/2026full-timeRemote • United StatesSenior💰 $110,400 - $220,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product management and growth marketing, with a strong focus on user acquisition, lifecycle messaging, and campaign design across multiple channels. Proficient in defining metrics for acquisition and reactivation while collaborating effectively with cross-functional teams.

Highest-signal resume keywords

Product ManagementGrowth MarketingLifecycle MessagingCampaign DesignUser Acquisition

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Product RoadmapCampaign Experience DesignConversion Funnel OptimizationLanding Page Performance ImprovementReferral MechanicsUser Psychology ApplicationEmail MarketingPush NotificationsData Metrics ReportingExperimentation

Soft Skills

CollaborationPartnershipCommunication

Industry Keywords

User AcquisitionReactivation LifecyclePaid SocialSearch MarketingCommunity EngagementCrypto PlatformSpot TradingMargin TradingFuturesStaking

About the role

Key responsibilities & impact

Own the connective tissue between marketing and product at Kraken Consumer
Define the marketing product roadmap, intake model and collaboration standards
Build product surfaces supporting paid social, search, affiliates and offline acquisition campaigns
Shape mobile acquisition through in-product social, creator partnerships, community and friend-referral mechanics
Own user acquisition and reactivation lifecycle initiatives
Design and launch campaign experiences across push, email, social, paid, in-app and web channels
Improve lifecycle messaging and conversion
Own incentives for new and returning users, including offers, referrals, recurring deposits and earn-led campaigns
Identify funnel leaks and run experiments to improve conversion
Improve landing page and search performance
Build foundations that make paid and offline channels measurable
Partner with marketing, design, engineering and data as the growth-enablement owner
Define and report acquisition and reactivation metrics, including unsuccessful experiment results
Contribute to Kraken Consumer, a crypto platform offering spot trading, margin, futures, staking and OTC services

Requirements

What you’ll need

More than 5 years working as a Product Manager
More than 2 years working within Growth marketing
Experience owning a marketing product roadmap end to end
Experience designing and launching tailored campaign experiences across in-app and web journeys
Experience with lifecycle messaging, including push and email
Experience with offers, referral mechanics, recurring deposits and earn-led campaigns
Experience applying user psychology and UX thinking to optimize conversion funnels
Experience improving landing page and search performance
Experience building product foundations for measuring paid and offline channels
Ability to partner with marketing, design, engineering and data teams
Ability to define and report acquisition and reactivation metrics
Applicants may be asked to complete job-related skills or work-style assessments
Must select a city and country of work
Must disclose whether work authorization sponsorship will be needed

Benefits

Comp & perks

Equity program
Bonus program
Wellness allowance
Medical benefits
Dental benefits
Vision benefits
401(k)
Dogfooding Kraken products is required for everyone once they join Kraken