Senior Product Manager – LTV and Retention

Kraken Digital Asset Exchange

. Define product strategy and roadmap for engagement and loyalty across Kraken and Pro .

Posted 9/15/2026full-timeRemote • United StatesSenior💰 $110,400 - $220,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management with a focus on engagement, retention, and lifecycle growth, utilizing strong analytical skills to drive data-informed decisions and optimize user experiences. Proficient in collaborating across teams to develop and launch innovative features that enhance user engagement and align with business objectives.

Highest-signal resume keywords

Product Management ExperienceEngagement and Retention StrategiesData-Driven Decision MakingGrowth Product ManagementUser Experience Personalization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product StrategyA/B TestingFunnel OptimizationBehavioral PsychologyGamificationClient SegmentationEngagement Features DevelopmentMobile and Web Apps ExperienceData AnalysisLifecycle Growth

Soft Skills

Strong CommunicationStakeholder ManagementEmpathy for UsersInfluencing SkillsCollaboration

Industry Keywords

CryptoFintechEngagement CampaignsUser PersonasBehavioral InsightsRetention RateSession FrequencyLifetime Value MetricsCommunity-Driven FeaturesBitcoin

About the role

Key responsibilities & impact

Define product strategy and roadmap for engagement and loyalty across Kraken and Pro
Align product strategy with growth goals and business unit objectives
Own retention rate, session frequency, and lifetime value metrics
Drive product development from discovery and validation through launch and iteration
Focus product development on utility, repeat usage, and behavioral reinforcement
Develop growth loops and in-product mechanics to increase usage frequency and depth
Build gamification, rewards, social features, and habit-forming design
Collaborate with Engineering, Design, and Analytics on A/B and multivariate testing at scale
Use test results to make fast, data-informed decisions
Partner with Marketing and Lifecycle teams on targeted engagement campaigns
Develop personalized push, in-app, and email messaging strategies based on behavioral insights
Design and refine client segmentation frameworks
Personalize user experiences and optimize customer journeys
Collaborate with Consumer and Pro Business Leads to align product goals with user personas, market demands, and business objectives

Requirements

What you’ll need

5+ years of product management experience
2+ years focused on engagement, retention, or lifecycle growth
Preferably experience in crypto or fintech
Strong analytical skills and ability to use data for decision-making
Experience in growth product management
Understanding of experimentation, funnel optimization, and behavioral psychology
Track record of launching engagement features such as notification systems, loyalty/rewards programs, or community-driven features
Experience working with both mobile and web apps
Comfort navigating technical conversations with engineers
Deep empathy for users and strong business sense
Strong communication and stakeholder management skills
Ability to influence at multiple organizational levels
Enthusiasm for Bitcoin and the cryptocurrency ecosystem
Deep belief in Kraken's mission
Applicants must select the city and country from which they will work
Applicants must disclose whether they need work sponsorship in their location

Benefits

Comp & perks

Bonus program
Equity program
Wellness allowance
Medical insurance [US Only]
Dental insurance [US Only]
Vision insurance [US Only]
401(k) [US Only]
Global and diverse work environment
Job-related skills or work-style assessments applied consistently across candidates
Dogfooding Kraken products after joining