Senior Product Manager – LTV and Retention

Kraken Digital Asset Exchange

. Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro .

Posted 9/15/2026full-timeRemote • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product management with a focus on engagement, retention, and lifecycle growth, utilizing strong analytical skills to drive data-informed decisions and optimize user experiences. Proficient in collaborating across teams to align product strategies with business objectives and enhance customer journeys.

Highest-signal resume keywords

Product Management ExperienceEngagement and Retention StrategiesData-Driven Decision MakingGrowth Product ManagementBehavioral Psychology Understanding

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product Strategy DevelopmentA/B TestingFunnel OptimizationGamification DesignUser Experience PersonalizationClient Segmentation FrameworksMobile and Web Application ManagementEngagement Feature LaunchingData AnalysisLifecycle Growth Management

Soft Skills

Strong CommunicationStakeholder ManagementEmpathy for UsersInfluencing SkillsCollaboration

Industry Keywords

CryptoFintechBitcoinEngagement CampaignsLoyalty ProgramsCommunity-Driven FeaturesUser PersonasMarket DemandsBusiness ObjectivesData-Informed Decisions

About the role

Key responsibilities & impact

Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro
Align product strategy with growth goals and business unit objectives
Own retention rate, session frequency, and LTV metrics
Drive product development from discovery and validation through launch and iteration
Develop growth loops and in-product mechanics to increase usage frequency and depth
Build gamification, rewards, social features, and habit-forming design
Collaborate with Engineering, Design, and Analytics on A/B and multivariate testing
Use experiment results to make fast, data-informed decisions
Partner with Marketing and Lifecycle teams on targeted engagement campaigns and personalized messaging
Use behavioral insights for push, in-app, and email communications
Design and refine client segmentation frameworks
Personalize user experiences and optimize customer journeys
Collaborate with Consumer and Pro Business Leads to align product goals with user personas, market demands, and business objectives

Requirements

What you’ll need

5+ years of product management experience
2+ years focused on engagement, retention, or lifecycle growth
Preferably experience in crypto or fintech
Strong analytical skills and ability to use data to drive decision-making
Experience in growth product management
Understanding of experimentation, funnel optimization, and behavioral psychology
Track record of launching engagement features such as notification systems, loyalty/rewards programs, or community-driven features
Experience working with both mobile and web applications
Comfort navigating technical conversations with engineers
Deep empathy for users and strong business sense
Strong communication and stakeholder management skills
Ability to influence at multiple organizational levels
Enthusiasm for Bitcoin and the cryptocurrency ecosystem
Belief in Kraken's mission

Benefits

Comp & perks

Dogfooding is a requirement for everyone once they join Kraken
Equal opportunity employer committed to non-discrimination and harassment-free employment