Senior Product Manager – Virality, Referrals & KOL

Kraken Digital Asset Exchange

. Own growth in viral, KOL- and creator-referred new transacting users .

Posted 11/12/2026full-timeRemote • United StatesSenior💰 $110,400 - $220,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product management with a focus on growth strategies, including referral systems and creator tools. Proven ability to analyze data, validate hypotheses, and drive user acquisition through innovative sharing experiences.

Highest-signal resume keywords

Product ManagementGrowth Strategy DevelopmentSQL ProficiencyCreator Tool DevelopmentAnalytical Independence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product AnalyticsFunnel ModelingCohort AnalysisGrowth ModelingExperimentationAcquisition Cost AnalysisPayback AnalysisRetention StrategiesVirality OptimizationReferral Program Design

Soft Skills

Strategic Decision-MakingAutonomous ExecutionCross-Functional CollaborationAnalytical ThinkingCommunication Skills

Tools & Technologies

KOL PlatformMeasurement ToolsCommercial ToolsAI PrototypesWeb Applications

Industry Keywords

Consumer FintechCryptoPaymentsFinancial PromotionsFraud ControlsMarket AdaptationRegulatory Environments

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own growth in viral, KOL- and creator-referred new transacting users
Set aggressive new transacting user targets backed by a credible growth model
Build and scale sharing, referral, and creator systems
Create useful sharing experiences and referral programs with modeled payback incentives
Build and test journeys from recommendations and creator audiences to product value and a first transaction
Partner with onboarding and core product teams on shared customer journeys
Own Consumer features and updates for the KOL Platform
Set the Consumer roadmap and ship features and ongoing improvements
Make KOL Platform measurement and commercial tools trustworthy and easy to use
Build creator tools across Kraken’s app and web
Help creators, KOLs, and power referrers invite followers and convert audiences into valuable new transacting customers
Own acquisition cost and gross-margin payback, including incentive, partner, operating, and fraud costs
Improve virality, send conversion, invites per sender, invite-to-first-transaction conversion, repeat sharing, and loop speed
Validate instrumentation, define hypotheses and guardrails, and run tests detecting meaningful effects
Separate attributed activity from incremental growth and verify gains persist at scale
Set strategy, make priority decisions, align teams, and deliver autonomously
Use AI and working prototypes to turn ideas into testable experiences

Requirements

What you’ll need

Over 5 years working as a Product Manager
Personally built a product, tool, feature, or experience that spread beyond its initial audience
Repeated success beating acquisition targets through referrals, product virality, or creator-led growth
Strong growth product sense, including sharing psychology and motivations of customers, creators, KOLs, and power referrers
Analytical independence with SQL and product analytics
Ability to validate instrumentation and build funnel, cohort, and growth models
Experimentation and commercial judgment, including acquisition cost, payback, retention, revenue, incentive costs, and fraud costs
Senior ownership and hands-on execution
Experience building creator tools to help creators and KOLs
Consumer fintech, crypto, payments, financial promotions, or fraud controls experience is nice to have
Experience adapting growth journeys across markets, cultures, and regulatory environments is nice to have
Ability to work from a specified country and provide city and country for the work location
Must complete job-related skills or work-style assessments if requested

Benefits

Comp & perks

Equity
Bonus program
Wellness allowance
Medical insurance
Dental insurance
Vision insurance
401(k)
Dogfooding Kraken products after joining