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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing strategies, particularly in inbound and outbound demand generation, campaign management, and performance optimization. Proficient in utilizing analytics tools and SEO strategies to enhance lead acquisition and conversion rates.
Highest-signal resume keywords
Digital Marketing ExperienceGoogle Ads ManagementSEO StrategiesGoogle Analytics ProficiencyMarketing Automation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationCampaign ManagementCopywritingTraffic ManagementKPI AnalysisConversion Rate OptimizationLead QualificationPerformance MarketingWebsite ManagementProject Management
Soft Skills
CollaborationCommunicationAnalytical ThinkingProblem SolvingCreativity
Tools & Technologies
Google AdsLinkedIn AdsMeta AdsGoogle AnalyticsGoogle Tag ManagerRD StationPloomesSEMrushUbersuggestWordPress
Industry Keywords
Inbound MarketingOutbound MarketingPerformance MarketingMarketing FunnelLead Journey
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Plan and execute inbound and outbound demand generation strategies
- Develop and manage campaigns in Google Ads, LinkedIn Ads, and Meta Ads
- Implement campaign tagging and tracking
- Build dashboards to support decision-making
- Monitor the marketing funnel and lead journey
- Track conversion rates and alignment with Sales
- Analyze and optimize KPIs such as CAC, CPL, ROI, campaign performance, and generated pipeline
- Manage deliverables from agencies and media partners
- Optimize the website and blog using SEO, GEO, and CRO strategies
- Monitor website and blog performance using Google Analytics, Google Search Console, and tools such as Ubersuggest
- Collaborate with Branding, Product, Market Intelligence, and Communications teams
- Contribute directly to lead acquisition and qualification and to the growth of Kurier Tecnologia em Informação
Requirements
What you’ll need- At least 4 years of experience in digital marketing, with a focus on inbound/outbound demand generation and performance marketing
- Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field
- Traffic management using Google Ads, LinkedIn Ads, and Meta Ads
- Advanced copywriting skills
- Marketing automation with RD Station
- CRM experience, particularly with Ploomes or similar platforms
- Google Analytics, Google Tag Manager, and BI tools
- Project management tools such as Trello, Asana, Planner, or similar platforms
- SEO/GEO and tools such as SEMrush or Ubersuggest
- Website and blog management on platforms such as WordPress
- Graduate-level qualification is a plus
- Advanced knowledge of Claude Code, Manus, and Lovable is a plus
Benefits
Comp & perks- Meal and/or food allowance (you choose how to split the total amount)
- Health insurance
- Dental insurance
- Profit-sharing bonus
- Wellhub (formerly Gympass)
- Advance payment of the 13th salary
- Day off
- Length-of-service bonus
- Childcare assistance
- Contact lens allowance
- Funeral assistance
- Financial allowance for home office expenses
- Open to applicants with disabilities (PwD)