Kurier

Marketing Analyst

• Plan and execute inbound and outbound demand generation strategies
• Develop and manage campaigns in Google Ads, LinkedIn Ads, and Meta Ads
• Implement campaign tagging and tracking
• Build dashboards to support decision-making
• Monitor the marketing funnel and lead journey
• Track conversion rates and alignment with Sales
• Analyze and optimize KPIs such as CAC, CPL, ROI, campaign performance, and generated pipeline
• Manage deliverables from agencies and media partners
• Optimize the website and blog using SEO, GEO, and CRO strategies
• Monitor website and blog performance using Google Analytics, Google Search Console, and tools such as Ubersuggest
• Collaborate with Branding, Product, Market Intelligence, and Communications teams
• Contribute directly to lead acquisition and qualification and to the growth of Kurier Tecnologia em Informação

Senior Marketing Analyst – Demand Generation, Growth Marketing