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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in B2B marketing with a focus on solutions and services, leveraging strong analytical and strategic thinking skills to craft compelling value propositions and drive revenue growth. Proven ability to collaborate with senior stakeholders and translate complex services into clear messaging for diverse audiences.
Highest-signal resume keywords
10+ Years B2B Marketing Experience5+ Years Solutions Marketing ExperienceStrong Commercial AcumenExceptional Storytelling SkillsData-Driven Approach
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Value Proposition DevelopmentMarket AnalysisCustomer SegmentationSales EnablementDigital Transformation MarketingManaged Services MarketingAdvisory Services MarketingPresentation SkillsResearch SkillsProgram Effectiveness Measurement
Soft Skills
Strategic ThinkingCollaboration SkillsExecutive PresenceGrowth MindsetInnovation
Industry Keywords
B2B MarketingConsultingProfessional ServicesTechnologyCustomer Value PropositionsSales AssetsThought LeadershipDemand GenerationCompetitive DynamicsBuyer Personas
About the role
Key responsibilities & impact- Develop and refine differentiated narratives for priority global services
- Craft value propositions and messaging for priority buyers and buying committees
- Partner with portfolio leaders, offering managers, consulting and practice leaders, and subject matter experts to package and launch flagship solutions
- Support integrated thought leadership, demand-generation, and sales-enablement activities
- Analyze customer needs, buyer personas, market trends, and competitive dynamics
- Translate technology trends into industry and business imperatives
- Segment market opportunities based on unmet needs and trends
- Create customer-facing sales assets including pitch decks and customer value propositions
- Equip sales teams to position and sell services
- Build a culture of transparency, openness, growth mindset, and innovation
Requirements
What you’ll need- 10+ years of experience in B2B marketing
- At least 5 years in solutions, services, or product marketing roles, ideally within technology, consulting, or professional services
- Strong commercial acumen and experience working with product, sales, and field teams to drive revenue growth
- Strong executive presence and experience partnering with senior stakeholders and business leaders
- Exceptional storytelling, writing, and presentation skills
- Data-driven approach to measuring and reporting program effectiveness
- Ability to understand customers and translate complex services into clear value propositions for senior decision makers across industries
- Strategic thinking and strong research skills with ability to synthesize
- Results-oriented and proven collaboration skills
- Experience marketing digital transformation, managed services, or advisory services in an enterprise context
- Strong analytical mindset and ability to translate insights into marketing actions
- May be required to show proof of COVID-19 vaccination when working at a client, customer, or partner location
Benefits
Comp & perks- Discretionary annual bonus program based on performance
- Medical and dental coverage
- Disability benefits
- Retirement benefits
- Paid leave
- Paid time off
- Be Well programs supporting financial, mental, physical, and social health
- Cutting-edge learning opportunities and professional development
- Certifications with Microsoft, Google, Amazon, Skillsoft, and others
- Coaching and hands-on experiences
- Personalized development goals and continuous feedback
- Company-wide volunteering and giving platform
- Employee Inclusion Networks
- Hybrid-friendly culture